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Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo

Originally posted: June 8, 2014 by Kenny Eliason. Leave a comment
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Home » Search Engine Optimization » Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo

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Apple and its popular Mac computers hold between about 10 percent and 20 percent of the personal computer and laptop computer markets. But it holds a much firmer grip on the mobile phones and tablet markets, which have been growing in importance among marketers. But with Apple recently announcing plans to allow a new search engine to compete with Google, Bing and others on iOS, search engine marketers must adapt to the new search engine, called DuckDuckGo, to reach the significantly large base of users of Apple mobile products.

New Search Engine Aimed at Greater Privacy

duck

Users of Apple products that have the iOs 8 operating system will have the option of switching the default search engine to DuckDuckGo, which Apple executives say will not engage in user profiling and is designed to produce the highest quality of search engine results. That means fewer spam site and affiliate advertising results from the search engine, which is an area in which Google has been focusing its search engine results efforts in recent years. A timeframe has not been announced yet, but Apple officials likely will make it part of the upcoming new operating system for the company’s popular mobile devices.

Geo-Targeting is Important for Small Businesses

Many typical SEO strategies and tactics will remain useful with DuckDuckGo, such as back-linking, providing relevant and unique content, and linking to high quality sites. Wikipedia is among sites specifically mentioned by DuckDuckGo administrators as an example of high quality sites to which links will reflect well upon other sites linking to them. That means it should be relatively easy for bloggers to simply refer to existing Wikipedia sources and link to them in the body of the articles. But the DuckDuckGo administrators also favor using geo-targeting for sites generating less than 10,000 visitors per day, which will get them ranked as “small business sites.” So using highly localized keyword combinations will help to improve search engine results on the new Apple search engine.

How much of your business comes from mobile consumers using Apple products?

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Published: June 8, 2014
Updated: September 18, 2021
Headline: Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo
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Image: Apple's New Search Engine DuckDuckGo Height: 1080 Width: 1517

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5 responses to “Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo”

  1. Makeli Scholer Makeli Scholer says:
    June 10, 2014 at 10:10 am

    I really hope it works well. Google is just amazing on providing great search results.

    Reply
    • Kenny Eliason Kenny Eliason says:
      June 10, 2014 at 5:04 pm

      Have you given it a shot yet? It’s not too shabby for a beginner! I really like how simplified it is, and they don’t run ads as far as I can tell, so it just keeps it looking super tidy.

      Reply
      • jevo jevo says:
        June 11, 2014 at 11:30 am

        DuckDuckGo runs ads from the Bing/Yahoo ad network. I like it a lot.. it’s pretty clean and easy to navigate. Their search results nearly mimic that of bing and yahoo.. but that isn’t necessarily a bad thing.

        Reply
  2. jevo jevo says:
    June 10, 2014 at 11:11 am

    Curious, does Apple own DuckDuckGo or are they just leaning on it as their preferred search engine? It seems as though privacy is of great importance to Apple. I believe their new iOS will have anti-tracking software built into it as a default as well.

    Reply
    • Kenny Eliason Kenny Eliason says:
      June 10, 2014 at 5:02 pm

      They do not own it, but they’re going to be adding it as one of the allowed search engines on the iOS devices, going to give a huge boost to DuckDuckGo in that regard. I’ve wondered if they will ever step into a search engine role… just might be more than even Apple cares to bite off.

      And yeah, privacy. Big deal these days, especially for Apple. They’d be smart to include some anti-tracking software as a default.

      Reply

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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