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As a social media specialist it’s important for me to stay up on the latest, which can be a little tricky in an industry that’s so young and unpredictable. But these shifting sands aren’t only perilous for me. The social media companies themselves have to adapt or die. Being cool and relevant today most definitely doesn’t mean you will be tomorrow. If Myspace isn’t evidence of that I don’t know what is.

facebook-early-yearsFacebook is the company who has been around the longest. They’ve got some serious longevity and have more or less blazed the trail for all others. Throughout this time, they’ve had to adapt over and over again. But lately, I’ve been a little concerned.

Folks, let’s have a chat about Facebook.

I remember when I created my account. It was summer of 2005 during my first semester of college. June, I believe, back when you had to have a university email to sign up. It’s changed a lot since then. A few months back I went online and looked at all the old Facebook designs of the past. There were a few rough updates here and there, but we always got used to them.

Things have been changing with Facebook though. Not in the form of updates, but in the way people are using it. Facebook has gone from being a place where I see my friends’ witty statuses and photo albums to a link sharing site.Maybe it’s just me, but when I go on Facebook, most of what I see are links to Buzzfeed and news articles. And from what I’ve seen with Facebook’s latest update, the titles to news articles are bigger. To me, it looks like Facebook is accepting that this is the way things are going. They’re facilitating it.

Facebook: The Social Link Sharing Network.

There’s something else I’ve been noticing, too. Something that is affecting pages (as opposed to profiles): Facebook seems to give a voice only to those who pay for it. Basically, if you’re not paying to “boost” your posts, very few of the people who like your page actually see them. And because few see them, few interact with them. And then fewer people see the next one because of the algorithms.

Facebook, I love you. We love you. But please, let’s not lose sight of where we came from. Let’s keep the “social” in social media.

Do you agree? Are you seeing this too? Or are we just crazy.

Headline: Facebook: The Link Sharing Network
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Publisher: NeONBRAND
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2 responses to “Facebook: The Link Sharing Network

  1. Boy, I could not agree more. Facebook has jumped the shark countless times but I feel that through it all they still are able to stay relevant, at least to those 30 and over. The up and coming generation seems to have left FB. I am really hoping they don’t screw up Instagram, I feel that’s the perfect amount of social media and it’s much more positive since they are just pictures. It’s hard to be political or negative with pictures.

    1. Totally. The next few years in social media will be very interesting. Ever since FB went public there has been a huge push for monetization of the platform. Wasn’t Zuckerburg already the richest guy ever before the went public?? Now just because there are shareholders involved, we have to try and make more money off it? It’s unfortunate, really.

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