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Dealing With Google Algorithm Changes

Originally posted: April 10, 2014 by Kenny Eliason. Leave a comment
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Dealing With Google Algorithm Changes
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Home » Search Engine Optimization » Dealing With Google Algorithm Changes

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In a quest to maintain its death grip on the search engine marketing industry, Google officials in recent years continually upgraded their algorithms that impact which websites rank where on Google search results.

Google Algorithm Changes

The placement of websites on search results is critical to search engine marketing. When Google officials create new algorithms to determine which websites deserve the highest pay-per-click and organic search results, some online businesses suffer such drastic losses they cease to exist. In many ways, that is exactly what Google officials attempt to do when they roll out a new algorithm.

Weeding Out Spam and Affiliate Sites

Sometime around 2010, Google officials began a still-continuing push to provide the most relevant search engine results possible. That effort includes eliminating Spam sites, third-party sites that exist solely to redirect visitors to another website, and other types of websites that don’t offer tangible information, goods, or services relevant to the search terms used.

Many sites that existed to generate insurance leads, for example, suddenly found themselves no longer appearing on the first and sometimes any pages on Google search engine results. Instead, a combination of computer-generated analysis based on an algorithm and physical inspection by Google employees determines whether or not a site is truly relevant to the keywords in the search terms. If so, higher rankings and lower search-engine marketing costs are the results.

Providing Unique User Experiences

Google officials want a unique user experience for visitors to websites, such as being able to obtain a product or service or learn more about whatever it is someone is searching for on Google.

Providing quality search engine results means Google will maintain its dominance of online search engine markets while ensuring people obtain the types of information from truly unique websites offering a positive user experience.

What do you like to see by way of media on websites, such as videos, music, text and graphics?

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Published: April 10, 2014
Updated: June 19, 2020
Headline: Dealing With Google Algorithm Changes
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2 responses to “Dealing With Google Algorithm Changes”

  1. Markie SEO Specialist Markie SEO Specialist says:
    April 17, 2014 at 4:12 pm

    This was very helpful-Thank you for the information

    Markie from a Digital Marketer

    Reply
    • Kenny Eliason Kenny Eliason says:
      April 22, 2014 at 12:01 pm

      Glad you found it useful!

      Reply

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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