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With Friends Like These...Friends are great, right? I mean they’ll always be there for you, cheer you up, entertain you, the works. When looking for friends we always seek out those who will uplift us or make us happy. But do you know who else you should befriend? Critics.

This is what has to say on the matter:

I’m fond of telling organizations who question whether they should allow negative comments on their blogs that their questioning is faulty. The critic should be friended. The critic is the one who questions the status quo and forces you to rethink the decision you made, causes you to question whether you made the decision for the right reason. At the end of the day, if you’re making all the right decisions and have nothing to hide, then the critic won’t find fault with you.

There will always be critics of your company, no matter who you are or what you do. There are people who look at UNICEF and say “what a joke”. But critics are really just evidence that you are doing something worthwhile, or something that is actually visible to the public. Seek out your critics and make friends with them, and by all means let them say stuff on your Facebook or blog. This will give you a good opportunity to defend your ideas or practices or reform them if necessary.

If you don’t have any critics or if you don’t have anyone questioning the actions you take, then you’re doing something wrong, because no one is paying attention to you.


Headline: With Friends Like These…
Publisher: NeONBRAND
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