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Tis the Season… to Get Social!

Originally posted: November 15, 2015 by Kristen Radford. Leave a comment
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social media marketingThe holiday season is riiiiight around the corner, and if you’re looking for a way to take your business to the next level this season, maybe it’s time you got social. The holidays are the perfect time of year to really make your social media strategy work for you; here’s how to make the holidays bright for your business:

Start Now

If you’re looking to make a splash in the social media world this holiday season, now is the time. That’s because genius social media marketing strategies aren’t built overnight. It’s time to take a firm look at your past marketing efforts and determine the success of what you’ve tried before. This way, you can ensure that your holiday social marketing plan is new and different – or draws from strategies that proved successful in the past.

Recycle the Goodies

If you’ve always had great success with social media contests or sweepstakes, don’t abandon those tactics now just because it’s the holiday season. The key to reworking them successfully is in the packaging: give “old” contests, sweepstakes or even posts a holiday twist and make them pull double-duty.

Get a Hashtag

Want an easy way to put a holiday twist on your social media efforts? Grab a hashtag! Establish a hashtag that will work for your business throughout the holiday season, so your customers immediately begin to recognize your seasonal campaign. Make sure it’s unique to your business so you’re not sharing the spotlight.

Get Charitable

Everyone’s hearts tend to be a little bigger during the holiday season. Get engaged with your customers socially by combining efforts to help a great cause. Volunteer your business as a donation drop for toys, canned food or other holiday drives. Or, solicit your customers to take part in a community service project.

Drive Direct Sales

Whether you’re using Facebook, Twitter or Pinterest, these platforms all now feature clever ways to drive direct sales from social media posts. This is particularly alluring during the holiday season, when e-commerce hits its yearly high point. Focus on creating campaigns and posts with clear calls to action that direct customers to buy instantly.

Need help with your holiday online marketing strategy? We’ve got you covered.

 

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Published: November 15, 2015
Updated: April 6, 2016
Headline: Tis the Season… to Get Social!
Image: social media marketing Height: 1425 Width: 1900

Publisher: NeONBRAND
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About the Author
Kristen Radford
Kristen Radford
Kristen Radford Price is a California transplant with a passion for the written word. She has a degree in print journalism and has written for several national publications and media outlets including USA Today, SFGate, The Knot, The Nest and various newspapers and news services nationwide. Serving in roles that span marketing and communications, Kristen has experience working for businesses large and small, providing web content, blogging, whitepapers, video scripts and print collateral. In her (nonexistent) spare time, Kristen loves working out, reading, healthy cooking and hanging out with her husband and baby.
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