Digital Marketing and SEO Dictionary

An acronym for HyperText Markup Language and is the most used programming language on the web.

An acronym for Cascading Style Sheets, used for visual customization of a web page.

An image type, used for compressing image files. Does not support transparency.

An image type, used for compressing image files. Supports transparency.

Often a name, used as the web address that points to the IP address of the hosting server where your website resides.

The root words that are used by a site owner to send a website visitor to the specific IP address of a server that contains the code to display a website.

A suggestion or commendation of a person, with their skills and attributes as the focal point.

A response to a tweet.

A posted tweet that is reposted or forwarded.

A photograph of oneself, taken by oneself.

A narrative created by collective videos and pictures of a user.

To reference of a person, place, or company within a post.

A group formed with people of similar interests, or relation.

Web content, or a link, aimed at attracting visitors and generating advertising revenue, often paid for by the advertiser.

Acquaintances or business contacts that are added to your network.

Proportion of visitors to a website as a result of suggestive advertisement (recommendations, targeted offers, ratings and reviews), that would conclude in going beyond a basic view of the web page, for example: a sale, or subscription.

A private message sent directly to one recipient on Twitter from another.

A method that provides the chance for people to be quickly recognized for their skills and expertise via other LinkedIn users. Similar to a recommendation.

The percentage of users that interact with a post, whether it be a like/favorite, share, view, or comment.

A user who likes a Facebook page, in which then that page becomes a part of their interests on their profile.

Affirmation of a status posted by another Twitter user.

A user who supports and tracks posts of another user.

Similar to a “follower” on other social media, a “friend” is generally closer in relation to a user, and mainly requires acceptance to become a “friend”.

Geographical identification linked to a post or picture, shared with friends or followers on social media.

Also called a username, a name created to identify a user generally made up of anything other than their real name.