10 Things To Know About Marketing Your Medical Practice
So, here we go. What I’m sharing here are 10 essential ingredients proven in our consulting to transform your practice.
The Perfect Client-Agency Relationship
The longest-lasting, healthiest client-agency relationships I’ve enjoyed all have one thing in common – personal touch.
Your Website is the Problem – A Case Study
Marketing isn’t always as easy as just turning on the ads, if you don’t have a solid website to capture the leads, you may just be wasting your money.
How should you shift your marketing during a crisis?
Use this slow time to create content for social media and your website. Write blog posts, create long-form videos, and design helpful graphics.
Improve Your Digital Marketing by Taking It Offline
Offline work is not necessarily more valuable than digital work, but it does provide really great content for your digital efforts!
Fix Them or Fire Them? When to Let An Employee Go
Not sure how to help an underperforming employee? It might be time to help them by letting them move on.
Should I use Gmail for my business email address?
Gone are the days of using an @gmail.com address for your business. Start using your custom domain name!
Is Discount Pricing Really Worth It?
While some thing discounting your pricing is necessary, we would beg to differ. Price = Value. Discounting your price, could also discount your value.
How to Pitch Your Meetup to Journalists
Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.
The Kurt & Kenny Podcast Episode 14: When It’s Time to Say Goodbye
It’s not easy saying goodbye, but it’s a lot harder keeping the wrong person around for the long term. When it’s time to end an employee relationship, here’s how to handle it.
The Kurt & Kenny Podcast Episode 13: Return on SEO
A great SEO strategy is good for your bottom line, but how can you calculate the return on your SEO investment? It’s not a simple answer. Kurt and Kenny tackle that question in this episode of the Kurt & Kenny Podcast.
The Kurt & Kenny Podcast Episode 12: When Clients Go Bad
Smart freelancers and service providers are thoughtful about accepting clients. The quality of your client relationships determines the quality of your work life, and you should manage those relationships carefully. In this podcast, Kurt and Kenny talk about how to do that.
The Kurt & Kenny Podcast Episode 11: SEO, SEM – Commonly Confused Terms
SEO. SEM. PPC. AHREFS. What is all this stuff? In this episode of the Kurt & Kenny Podcast, the guys tackle the most commonly confused online marketing terms so you can sort through the noise and make good decisions for your business.
The Kurt & Kenny Podcast Episode 10: Insurance for Small Businesses
Kurt and Kenny welcome their good friend (and insurance expert) Makeli Scholer to help you navigate the insurance world. If you’re thinking about offering insurance benefits for your small business team, this is the podcast for you.
The Kurt & Kenny Podcast Episode 9: Coworking Cost Calculations
At first glance, coworking looks a little more expensive than renting a private office space in one of those space-for-rent buildings. Look closer, though, and the ROI of coworking beats office space…to a point. Kurt and Kenny discuss, and this week, things might get a little heated.
The Kurt & Kenny Podcast Episodes 7 & 8: Entrepreneurial Origins
Bonus week! In episodes 7 and 8 of the Kurt & Kenny Podcast, Kurt and Kenny share their very, very different entrepreneurship stories. You also get to hear from a member of the NeONBRAND team.
The Kurt & Kenny Podcast Episode 6: NeONBRAND Origins
In this 6th episode of the Kurt and Kenny Podcast, you finally get the whole story about where NeONBRAND came from, how Kurt and Kenny formed their partnership, and some of the formative moments that make us who we are today. Stay tuned at the end for some special features!
The Kurt & Kenny Podcast Episode 5: The Dark Side of SEO
After falling victim to an SEO attack, Kenny and Kurt put together this podcast to share their experiences with negative SEO and what you should do if it happens to you. Don’t worry – it’s not as scary as it sounds.
The Kurt & Kenny Podcast Episode 4: Fakers Gonna Fake
There are a lot of excellent marketers, web developers, and SEO specialists out there. There are also a fair amount of naive newbies and disreputable types. In this episode of the Kurt and Kenny podcast, the guys share their best tips to help you tell the difference.
The Kurt & Kenny Podcast Episode 3: Fast vs Fastidious
Software developers, artists, and even mechanics all face the same problem. If you work quickly, you lose quality. If you do the best job in the world, you take forever to deliver. Which is better? Where’s the balance? Here’s what Kurt and Kenny have to say:
The Kurt & Kenny Podcast Episode 2: How Sharp is the Cutting Edge
In this second episode of the Kurt and Kenny Podcast, the bosses talk tech adoption. When is it a good idea to stay on the cutting edge of technology, and when is early adoption just a risky gamble? Kenny is a self-professed bleeding edge kind of guy. He’s first in line at Apple store when…
The Kurt & Kenny Podcast Episode 1: Intangible ROI
It’s finally here! Check out the first episode of the Kurt and Kenny Podcast in which Kenny & Kurt discuss intangible ROI.
Why Your Marketing Agency Didn’t Make You Rich This Year
You finally shelled out some cash to a professional marketing agency, and you didn’t get the results you wanted. Let’s talk about why that happens.
What Net Neutrality Might Mean for Online Businesses
I don’t know what’s going to happen without net neutrality, but I do know how to adapt to changes in the online landscape. Here’s how to make sure your business keeps killing it online, no matter what happens.