fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

Establishing Your Brand’s Voice

Originally posted: October 25, 2014 by Kitty Lusby. Leave a comment
Scroll to Next
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Consulting » Marketing Strategy » Establishing Your Brand’s Voice

Reading Time: 2 minutes
  • Twitter
  • Facebook
  • LinkedIn

As an author for NeONBRAND, I spend the majority of my time studying trends in web content literature. The first thing I look for is a brand’s voice–or the literary tone and style that websites use to project the attitude of their company.

Find Your Brand's Voice

Establishing your brand’s voice has everything to do with your audience, online reputation, and marketability. It’s essential to stay true to yourself without being overly opinionated.

Maintain a Natural, Clear Voice

Most advice I hear about establishing your brand’s voice is to be natural. But what if naturally you speak colloquially and go off on tangents? Then you’ll find your voice is too overbearing and distracting. The key isn’t just to be natural, but to be clear. Your audience’s main point is to understand your brand. Being clear ensures your brand’s message gets out there. Being natural provides that humanlike quality all audiences want from a brand.

Watch Your Mouth

Brands striving hard to have a strong voice can come off as overly opinionated. This happens frequently on social media platforms where people are more frank with their attitudes.  You can lose a lot of support by being mouthy on your brand’s blog. Audiences are not impressed by narrow or aggressive opinions, and while you may initially see shock value responses, it typically won’t end well. A bad mouth can put you on the brink of bad publicity, and your company’s reputation will suffer.

It’s Not What You Say But How You Say It

Be careful of your opinions, but don’t fear expressing yourself.  Just remember it’s not what you say, but how you say it. Being honest, aware and respectful when establishing your brand’s voice goes a long way. Keep in mind that you are catering to a group of interested clients. Don’t lose their attention by being lazy with your expression. Instead, try to relate to your audience by being helpful. You will in turn build a following who support and trust your brand for all its uniqueness.

How would you describe your brand’s voice?

  • Twitter
  • Facebook
  • LinkedIn
Published: October 25, 2014
Updated: December 22, 2021
Headline: Establishing Your Brand’s Voice
Image: Establishing Your Brand's Voice Height: Width:

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« Getting over the Hump in Social Media
Building Your Blogging Team »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kitty Lusby
Kitty Lusby
Kitty discovered her talent and passion in middle school, when she began an illicit business selling "romantic" short stories to her preteen classmates. Eventually, the school board expressed its extreme disapproval, so she moved on to more academic writing pursuits; she did older students' essay assignments for money. As an adult, Kitty has found that content marketing and copywriting are perfect for legitimately exercising those writing skills. In early 2014, she moved to the Las Vegas area on a whim after enjoying a taco during a cross-country road trip, and fell passionately in love with the city, its downtown culture, and its abundance of 24 hour taco restaurants.
Search
Search
Blog Categories
  • Instagram Marketing (6)
  • E-Commerce Support (1)
  • Keywords for SEO (3)
  • WordPress Tips and Tutorials (17)
  • LinkedIn Marketing (2)
  • Consulting (15)
  • Websites (12)
  • Content for SEO (33)
  • Link Building for SEO (6)
  • Marketing Strategy (60)
  • Twitter Marketing (6)
  • Facebook Marketing (33)
  • Local SEO (13)
  • Business Consulting (35)
  • The Kurt & Kenny Podcast! (13)
  • Web Development (4)
  • Video Marketing (10)
  • Uncategorized (1)
  • Website Design (21)
  • Social Media Marketing (94)
  • Search Engine Optimization (82)
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.