Michelle White

Michelle leads the strategy behind how brands show up, compete, and win in search. With a decade of experience in data-driven web strategy and organic growth, she specializes in aligning content, technical SEO, and user experience to drive scalable strategies that convert traffic into meaningful business outcomes. Her expertise extends beyond traditional SEO into Answer Engine Optimization (AEO), ensuring content is structured to rank, be selected, and trusted across evolving search experiences. Michelle has led SEO and content initiatives across B2B and B2C organizations, building strategies from the ground up and partnering with stakeholders to translate business goals into high-performing digital experiences. She holds a Master of Science in Marketing Analytics, combining a strong foundation in data-driven decision-making with a sharp instinct for content and storytelling.