A Few Random Posts

Think Outside the Box

Think Outside the Box

Reading Time: 2 minutes

The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover will be yourself. – Alan Alda Article from Radian6.com Every business strives to be creative, and original. It … Continued

Transactions vs. Relationships

Transactions vs. Relationships

Reading Time: < 1 minute

Stay Connected! Traditionally, the customer service department has been labeled as a cost center, pushing organizations to work endlessly to shorten call times, streamline customer responses, and do as much as possible to reduce the cost of a seemingly never-ending monetary black hole. In doing this, though, all personalization of company-customer contact has been stripped … Continued

Social Media and Sales

Social Media and Sales

Reading Time: < 1 minute

Can Social Media really help sales? The simple answer is of course yes, but probably not quite the “yes” that you are wanting. Social media is rarely, if ever, the direct sales channel itself. Social media can increase the likelihood of sales through better targeting, more consistent touchpoints and availability of information, establishing affinities and … Continued