fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

Tracking Search Engine Site Referrals

Originally posted: May 9, 2014 by Kenny Eliason. Leave a comment
Scroll to Next
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Search Engine Optimization » Tracking Search Engine Site Referrals

Reading Time: 2 minutes
  • Twitter
  • Facebook
  • LinkedIn

Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing to a website. In order to maximize SEO effectiveness, marketers must track at least once per month the sources of their website traffic and make needed adjustments to boost profitability.

Three Essential Traffic Sources

Traffic to your website

When conducting an SEO campaign, three of the most important sources of online traffic are search engine results, direct access and visitors who were referred from other sites. Search traffic uses pay-per-click and organic search-engine results from Google, Bing and other popular search engines to draw in visitors who are using specific search terms. The more relevant a search engine ranks a site based on keyword searches, the higher that site ranks and the cheaper it is to use pay-per-click campaigns. Many visitors also will go directly to a website, which means they already know it exists and either typed in the Web address or have it bookmarked for convenience. Referrals generally come from links on other sites, such as is common with blog posts.

SEO Campaigns Need Constant Adjusting

At least monthly and preferably weekly, SEO marketers need to see where their online traffic is originating and determine whether or not the traffic is relevant and beneficial to business or traffic that provide no real benefit but still costs money from pay-per-click campaigns. Excluding keywords can help to winnow out traffic that is not relevant. If a website generates insurance leads, excluding irrelevant keywords, such as “claim,” by using the negative keywords function will help to reduce traffic that is not relevant but still costs money. Likewise, choosing the right websites to post videos, blog posts, photos and other media can help to create more useful traffic while reducing visitors who don’t have a genuine interest in the goods or services provided by the site.

How often do you track traffic sources and adjust your SEO efforts for better outcomes?

  • Twitter
  • Facebook
  • LinkedIn
Published: May 9, 2014
Updated: June 17, 2020
Headline: Tracking Search Engine Site Referrals
Image: Traffic to your website Height: Width:

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« Beware of SEO Spammers!
Information on the Move: Infographic vs. Infogif »

One response to “Tracking Search Engine Site Referrals”

  1. Nadia Nadia says:
    May 9, 2014 at 7:51 am

    Truth, great post. I for one am focused on improving in this area. Thanks

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
Search
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.