If you want to maximize your investment in a website, start by boosting the user experience. 

A positive website experience compels people to stay involved with a company — whether that means signing up for an email list, calling for a quote, or making a purchase. It is therefore critical that you find a good website optimization company, preferably one that understands how search engine optimization (SEO) can boost your website’s rank in addition to its user experience.

What Is Website Optimization?

Website optimization means using the right strategies, tools, and techniques to improve the overall performance of your website. An optimized website is more successful because it functions smoothly, attracts more traffic, and drives conversions. 

Website optimization is an in-depth process, but it starts with a few simple changes that make your website easier to use. 

Mobile Responsiveness

By 2020 more than 55% of all internet searches were taking place on mobile devices. 

Optimizing your website means making sure that it’s as attractive and easy to navigate for mobile users as it would be for laptop and desktop users. Google provides these two examples:

Mobile Responsiveness

To view the site on the left, users must zoom in to read the content, and then zoom back out again to navigate through the site. The version on the right is easier to navigate and will hold people’s attention for far longer.

Site Speed

An optimized website loads in no more than three seconds — two if it’s an e-commerce website. 

Each second of delay reduces user satisfaction by 16%. In fact, 40% of visitors will give up entirely if the site takes more than three seconds to show itself. 

The faster your site loads, the happier visitors will be.

Internal Linking

An optimized website is easy for people to navigate and find what they need. 

Imagine someone is reading through an article on your blog about the importance of helmets for bike riding. You want them to be able to find your helmet product page easily, so you add a link to it. 

Make sure that your site is easy to navigate by adding links to relevant pages using clear anchor text, like “Check out our products” or “Contact us today.” Optimizations like these are important because they enhance the website navigation experience for users while boosting the SEO of the site at the same time.

SEO and Website Optimization

SEO is the process of designing, structuring, and editing your website so that it ranks as highly as possible on search engine results pages. Given that it improves the reach and discoverability of your site, it’s one of the most important elements of website optimization.

Part of SEO is technical — setting up the site so that it’s easy for search engine crawlers to navigate and understand. Another part is user-related, covering things like authoritative content, keyword alignment with search terms, and, of course, a top-notch user experience. To succeed, an SEO strategy must combine both elements.

Optimizing Your Site for SEO

A good SEO and website optimization strategy makes your site more attractive to humans and search engine crawlers. Las Vegas SEO expert NeONBRAND integrates both to provide you with a website that’s as strong and high-performing as possible.

Ready for top-quality SEO marketing in Las Vegas or beyond? Contact us today and let us know what you need. We’d be happy to draw up a plan that’s customized to your brand.