Most people who search for something on the internet won’t scroll past the first page of results. If your website is not included in these results, you are missing out on a bulk of potential new customers. If you use search engine optimization (SEO) principles on your website and in your other digital advertising, however, you can boost your site in the results — ranking yours higher and giving you more opportunity to connect with potential customers.
Using a company that specializes in SEO will help enhance your performance in search engines. These services can do everything from evaluate your website, to develop marketing campaigns and content to make your company more visible on search engines. If your marketing budget doesn’t include SEO services, you may be missing huge opportunities to be found on the internet.
Companies that provide SEO services often offer a comprehensive SEO strategy. An SEO strategy not only considers your landing page, but also looks at each subpage on your website, your social media and other digital content, and the search engine performance of your main competitors.
Once the analysis is complete, your SEO company will work with you and develop a strategy to build organic keywords and phrases into your website and digital marketing. The strategy also considers outside SEO opportunities like backlinks, which are achieved when another company posts a link to your website on theirs.
If your primary customer base is confined to your local area, an SEO company can evaluate your website and digital marketing tools for SEO rankings in your locality. With this service, keywords and phrases are targeted to a certain region. This includes an evaluation of your business’ listing on Google maps and similar tools.
Small businesses catering to people in a specific area — like service-oriented businesses and restaurants — benefit from this service.
One service that can improve your digital marketing is online reputation management. This service lets you monitor how people are talking about your company online, specifically through online reviews. Many customers use customer reviews to help decide whether or not to use a company.
An SEO company will use reputation management to help promote good reviews and help you manage poor reviews in a positive manner. A professional to aid with reputation management can help make your company gain credibility.
These are just some of the many services that can be used to help enhance your SEO.
3 Huge Benefits of Using Search Engine Optimization
Are you interested in tapping into a traffic source that produces 3.5 billion searches every day? If so, search engine optimization (SEO) is just the element you need for your website.
But what exactly is SEO?
SEO is the process you go through to optimize your website to rank on the front page of Google and other search engines. It’s for any business with a web presence and will help you passively drive traffic to your website after putting in the initial work.
The question is: Are there benefits to SEO outside of the traffic you’ll receive? Keep reading to find out.
1. Traffic From Different Phases of the Buying Cycle
Getting traffic from Google is all well and good. However, it would be a waste of time if none of that traffic converts to sales for your business. That’s where targeting search engine users in different phases of the buying cycle shines.
You can find searches in four main categories:
- Commercial intent
The key to making the most of your visitors is knowing what phase of the buying cycle they’re in and creating content that matches their search intent. If you can grab customers in the right stage of the buying cycle with great content, you’re more likely to convert them to customers.
2. Get Started With a Smaller Budget
Traditional online advertising has risen in cost year after year. It used to cost pennies to get a click for your ads. The same clicks today can cost several dollars, quickly racking up expenses for your business.
The great thing about SEO is that you only have to invest in content once. The moment you post an article to your website, you don’t have any additional costs for it in the coming weeks, months, or years. The only other costs are additional articles and any off-site SEO efforts you want to pursue.
This allows smaller companies to get started online marketing with smaller budgets. Once you start seeing results from your SEO, you can start ramping up the rest of your marketing efforts.
3. Boost Credibility
Consumers have seemingly endless options on the internet these days. It’s easier than ever for a company to throw up a website and start advertising its services. But how do consumers know which companies are trustworthy and which ones can’t deliver results?
Creating high-quality SEO articles for your website doesn’t only deliver free traffic. It also shows your visitors that you know what you’re talking about. When you develop a content marketing strategy for SEO, you’re going to target common questions people have about your business.
When you show that your company has answers and can deliver results, you will be more credible than someone who has a single-page website that doesn’t offer any valuable information.
The pricing for various services depends on multiple factors, including the range of your online presence and the scope of the services being offered. A full SEO strategy that includes content development will be more expensive than a simple SEO analysis.
On average, SEO companies charge $100 to $250 an hour for consulting projects or $2,500 to $10,000 per month for more comprehensive services. If you’ve already considered SEO when building your website and executing digital marketing, you may not need to spend as much as someone who needs an SEO overhaul.
The best way to determine your SEO needs is to search for your company on Google, Yahoo, and Bing. If you don’t come up on the first page, you could likely benefit from SEO services. And if you do come up on the first page, expert analysis of your site’s SEO could help you stay there.
Invest in Search Engine Optimization for Your Website Today
Investing in SEO can do a lot more for your business than simply rank your site higher on Google. It helps you get the correct information to people at each stage of the buying cycle so you can connect with potential customers already looking for what your company offers.
SEO lets you do that at a lower cost and will help show people that your company is worth buying from.
Invest in creating an SEO strategy for your website today so you can see the benefits for yourself. NeONBRAND can help optimize your site with SEO so you can connect with those potential customers and boost your website.