Information on the Move: Infographic vs. Infogif

Information on the Move: Infographic vs. Infogif

Reading Time: 2 minutes

Information is thrown at us in so many shapes and forms these days that we are on overload. This poses a problem for us in receiving information because it is all vying for our attention. The challenge for those who want us to pay attention to their information is to make the information they throw at … Continued

Tracking Search Engine Site Referrals

Tracking Search Engine Site Referrals

Reading Time: 2 minutes

Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing … Continued

Beware of SEO Spammers!

Beware of SEO Spammers!

Reading Time: 4 minutes

  Few things get under my skin, and even fewer things get under my skin so much that I have to write about them. But guys who use spam to acquire leads… grrr…. From time to time our clients forward me what appear to be very real emails that they received, in the which claim … Continued

Mobile Marketing Is Gaining Influence

Mobile Marketing Is Gaining Influence

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Staying ahead of the competition with online marketing efforts means staying ahead of the curve when it comes to adapting to new innovations in the marketplace. With online marketing, that new innovation is mobile marketing and the rising influence of smart phones, Blackberry devices, iPads, tablets and other mobile devices that make it a lot … Continued

Facebook: The Link Sharing Network

Facebook: The Link Sharing Network

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As a social media specialist it’s important for me to stay up on the latest, which can be a little tricky in an industry that’s so young and unpredictable. But these shifting sands aren’t only perilous for me. The social media companies themselves have to adapt or die. Being cool and relevant today most definitely … Continued

Be Our Guest: How to Find a Blogger to Let You Write a Guest Blog

Be Our Guest: How to Find a Blogger to Let You Write a Guest Blog

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Guest blogging is one of the new kids on the SEO scene.  Okay, so it isn’t really all that new, but its effectiveness is new.  It has always been effective, but now writing a guest blog has become a much more effective means of SEO than, say, article submission.  It used to be that a … Continued

Article Submission as SEO Technique – Can It Still Work for You?

Article Submission as SEO Technique – Can It Still Work for You?

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Article submission as an organic SEO technique can still work, sort of.  The old days of submitting articles to a bunch to e-zines is over.  Article submission websites as they were became much less effective after some of the more recent Google updates.  There are ways to make article submission, in a somewhat different outfit, … Continued

The Why and How of White Paper Writing: Tips for Success

The Why and How of White Paper Writing: Tips for Success

Reading Time: 3 minutes

The term “white paper” used to refer to a government document designed to explain certain governmental policies.  Over time however, the term has come to refer to a document that explains pretty much anything, most often something that someone is trying to sell.  To this effect, it has become a powerful marketing tool in many … Continued

4 Digital Marketing Tips to Get You Back on Track

4 Digital Marketing Tips to Get You Back on Track

Reading Time: 2 minutes

Marketing is such a different animal than it used to be. What used to be as simple as buying ad space in a newspaper or recording an ad for the radio turned into full on production with the invention of the television. Add to that the ever growing advertising “free-for-all” that is social media, from Facebook … Continued

How to do White Hat Link Building – With a Little Black Hat Too

How to do White Hat Link Building – With a Little Black Hat Too

Reading Time: 7 minutes

I don’t need SEO! In a perfect world, there is no need for search engine optimization. That’s right, no need. That’s because in a perfect world your website would be so incredibly popular and be full of awesome content that you would naturally rank for the terms that are important to the success of your … Continued

Building Links Part 2: Track the Money Honey

Building Links Part 2: Track the Money Honey

Reading Time: 3 minutes

We’ve established that link building has changed.  It has to be done differently.  We have yet to discuss one of the changes that needs the most attention however.  It is now imperative to track where links come from, and not just for penalty purposes.  Of course if you have tons of links to your page … Continued