Facebook: The Link Sharing Network

Facebook: The Link Sharing Network

As a social media specialist it’s important for me to stay up on the latest, which can be a little tricky in an industry that’s so young and unpredictable. But these shifting sands aren’t only perilous for me. The social media companies themselves have to adapt or die. Being cool and relevant today most definitely … Continued

Article Submission as SEO Technique – Can It Still Work for You?

Article Submission as SEO Technique – Can It Still Work for You?

Article submission as an organic SEO technique can still work, sort of.  The old days of submitting articles to a bunch to e-zines is over.  Article submission websites as they were became much less effective after some of the more recent Google updates.  There are ways to make article submission, in a somewhat different outfit, … Continued

The Why and How of White Paper Writing: Tips for Success

The Why and How of White Paper Writing: Tips for Success

The term “white paper” used to refer to a government document designed to explain certain governmental policies.  Over time however, the term has come to refer to a document that explains pretty much anything, most often something that someone is trying to sell.  To this effect, it has become a powerful marketing tool in many … Continued

4 Digital Marketing Tips to Get You Back on Track

4 Digital Marketing Tips to Get You Back on Track

Marketing is such a different animal than it used to be. What used to be as simple as buying ad space in a newspaper or recording an ad for the radio turned into full on production with the invention of the television. Add to that the ever growing advertising “free-for-all” that is social media, from Facebook … Continued

How to do White Hat Link Building – With a Little Black Hat Too

How to do White Hat Link Building – With a Little Black Hat Too

I don’t need SEO! In a perfect world, there is no need for search engine optimization. That’s right, no need. That’s because in a perfect world your website would be so incredibly popular and be full of awesome content that you would naturally rank for the terms that are important to the success of your … Continued

Building Links Part 2: Track the Money Honey

Building Links Part 2: Track the Money Honey

We’ve established that link building has changed.  It has to be done differently.  We have yet to discuss one of the changes that needs the most attention however.  It is now imperative to track where links come from, and not just for penalty purposes.  Of course if you have tons of links to your page … Continued

SEO That Lasts

SEO That Lasts

SEO is going to change.  It is a changing world, and Google makes certain SEO “rules” change multiple times in any given year.  The question is how are you going to keep up?  I mean, you can’t revamp your website every time a new algorithm comes out, right? You could, but then the whole point … Continued

The Ultimate Guide to Setting Up WordPress SEO by Yoast Plugin

The Ultimate Guide to Setting Up WordPress SEO by Yoast Plugin

NEWLY UPDATED GUIDE FOR VERSION 2.2.1 Here we will review all of the default settings to use with the WordPress SEO by Yoast Plugin (Version 1.5.2.8). A lot of the settings have great explanations right under it, so I’ll try to keep my notes specific only to things that can’t be found on the plugin already. WordPress … Continued

How to Get Content Shared Across Social Media: Part 2

How to Get Content Shared Across Social Media: Part 2

In the previous post we discussed the largest piece of the “get content shared” puzzle.  That would be the actual content itself.  There are other pieces however, that though considerably smaller are no less important. What else can be done to encourage readers to share, pin, retweet, and +1? Make it Visual The visuals are … Continued