Tracking URLs Help Identify Traffic Sources

Tracking URLs Help Identify Traffic Sources

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Tracking online marketing activity and the sources of useful and relevant online traffic can be done easily with some basic online tools and a little effort. Tools needed to track URLs include published content with a live URL link, the free Google URL builder and a free Bit.ly account. The URL builder enables site owners … Continued

Content Marketing Strategy is Rising in Importance

Content Marketing Strategy is Rising in Importance

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Having a solid content marketing strategy is crucial. Although they are different, content marketing and SEO are becoming more intertwined and in some cases referred to synonymously. Basic use of keywords and pay-per-click marketing still have their place. But online marketers no longer can only focus efforts on keywords and bid up their rank. One … Continued

Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo

Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo

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Apple and its popular Mac computers hold between about 10 percent and 20 percent of the personal computer and laptop computer markets. But it holds a much firmer grip on the mobile phones and tablet markets, which have been growing in importance among marketers. But with Apple recently announcing plans to allow a new search … Continued

Why Google Loves Local Businesses

Why Google Loves Local Businesses

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Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that … Continued

Using Heading Tags for Better SEO

Using Heading Tags for Better SEO

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Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages … Continued

Information on the Move: Infographic vs. Infogif

Information on the Move: Infographic vs. Infogif

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Information is thrown at us in so many shapes and forms these days that we are on overload. This poses a problem for us in receiving information because it is all vying for our attention. The challenge for those who want us to pay attention to their information is to make the information they throw at … Continued

Tracking Search Engine Site Referrals

Tracking Search Engine Site Referrals

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Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing … Continued

Beware of SEO Spammers!

Beware of SEO Spammers!

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Few things get under my skin, and even fewer things get under my skin so much that I have to write about them. But guys who use spam to acquire leads… grrr…. From time to time our clients forward me what appear to be very real emails that they received, in the which claim to … Continued

Mobile Marketing Is Gaining Influence

Mobile Marketing Is Gaining Influence

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Staying ahead of the competition with online marketing efforts means staying ahead of the curve when it comes to adapting to new innovations in the marketplace. With online marketing, that new innovation is mobile marketing and the rising influence of smart phones, Blackberry devices, iPads, tablets and other mobile devices that make it a lot … Continued

Facebook: The Link Sharing Network

Facebook: The Link Sharing Network

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As a social media specialist it’s important for me to stay up on the latest, which can be a little tricky in an industry that’s so young and unpredictable. But these shifting sands aren’t only perilous for me. The social media companies themselves have to adapt or die. Being cool and relevant today most definitely … Continued