Do You Yahoo? (Say No.)

Do You Yahoo? (Say No.)

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In case you don’t recall the early 2000’s, we’ll give you a technological recap; Yahoo was a big deal. And though you still may be using the archaic email provider or surfing their old(er)-school search engine (which we doubt), the stats are in – Yahoo just isn’t the giant it used to be. Wondering why? … Continued

Car Dealerships Use Social Media

Car Dealerships Use Social Media

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Ditch the weather balloons, confetti streamers, and searchlights. Marketing for car dealerships doesn’t have to be gimmicky to work – the digital marketplace has changed the game forever. In the current market, buyers of commodities like cars are more likely to do their research before shopping or buying – and that research is primarily an … Continued

Google What?

Google What?

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If your business already has a Facebook fan site, a place page, a regular Twitter feed, and a presence on Yelp, you probably think you’re sitting pretty in the social media world. And while you should be commended on your marketing strides, a strong social media campaign should also stay abreast of new and quickly-growing … Continued

SEO/PPC: How can it help you?

SEO/PPC: How can it help you?

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An old Italian joke tells of a man who prayed to his saint each day in hopes that he would “please, please, please win the lottery.” Finally, in frustration, the saint’s statue came to life and matter-of-factly stated, “Please, please, please buy a ticket.” If you’ve been praying in vain to Google, Yahoo, Bing and … Continued

Pic This

Pic This

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Have you considered blogging but have no words? Well, they say a picture is worth a thousand, and with the ease of digital photography, photo blogs are gaining speed in the world of social media. That is especially true if your business has something to say – we mean display. Has your bakery perfected the … Continued

Trending Locally

Trending Locally

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Leave it to the good people at Twitter to make social media a bit more, well, social. Last year Twitter introduced Local Trends, a tool that enabled users to see exactly what was popular in their geographic location. Twitter Expansion. Twitter has recently expanded the trends feature to 70 more locations, allowing tweeters to view … Continued

Getting “Geo” With It

Getting “Geo” With It

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We’re preaching to the choir here, but one of the great things about living in, say, Las Vegas, is a wealth of restaurants, shopping, and entertainment. So imagine the frustration when a well-meaning Las Vegan signs on to Facebook only to see deals and promotions for food and shopping in… Chicago? Facebook Geo Targeting. Well, … Continued

Finding the Connection

Finding the Connection

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Yeah, we know, this year’s season of The Bachelor is over, but that doesn’t mean we’re ready to stop talking about making connections. That said, ours don’t have much to do with beautiful blondes in bikinis pining after one lone pretty-boy. After all, business is all about making connections with your customers, and we’ll admit … Continued

History of the Blog

History of the Blog

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As we look back at the past decade blogging has become an increasing trend. It has gone through its phases and its high times, and now today it is an entirely versatile platform for advocacy, advertising, or entertainment. Take a look at this infographic, and see where your blog fits in:   Happy blogging!

Writing the Wrong?

Writing the Wrong?

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Unless you’re Sharon Osbourne or any former politician, you might find it difficult to write about yourself. Well, that’s what makes resumes, cover letters and personal bios a bit tricky. Am I being too humble? Too arrogant? Do I sound desperate? Am I desperate? Should I fluff it up? Tone it down? Well, you get the … Continued

Bloggers at Bat

Bloggers at Bat

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We live in the age of blogging – you should know this; you’re reading one. And as the online presence of businesses and corporations continues to grow, so do the number of corporate blogs out there. So then, how to set you apart from the pack? Well, short of streaming reruns of Entourage on a 24/7 … Continued

Online Advertising

Online Advertising

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Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the from the first half of 2009 and 13.9% from the second quarter of 2009. In … Continued