Media File Renamer · NeONBRAND

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One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names.

The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image to our website to forever be saved as that filename.

Now there are very complicated ways to change a filename in WordPress, but since file names are stored in the database as well it’s more complex than just changing the image file name in the FTP. In comes Media File Renamer.

This plugin gives you the ability right inside the dashboard to rename images so that they can be more keyword rich and focused.

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About the Author

Kenny Eliason

Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"