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Three Ways to Improve Your Local Search Engine Marketing

Originally posted: September 16, 2013 by Kenny Eliason. Leave a comment
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Home » Search Engine Optimization » Local SEO » Three Ways to Improve Your Local Search Engine Marketing

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If it’s been awhile since you’ve assessed your local search engine marketing tactics, it may be time for a spring – er, fall – cleaning! You don’t have to be an experienced business owner to know that there’s a lot of competition out there – no matter what industry you’re in. Employing smart, innovative local search engine marketing tactics can help you stand out in the crowd – and in front of your local audience.

Improve Your Local Search Engine Marketing Practices Today

Manage Your Online Reputation

These days, it’s common practice for your potential customers to do some online research before choosing a business to patronize. That means you need to know what’s being said about you online. Be sure to constantly manage online review sites, like Yelp and TripAdvisor, and try to immediately remedy any customer complaints. Also make sure that all of your business contact information is correct on any local online directories.

Publish Relevant Content

When it comes to smart search engine marketing, content is king. To localize your search engine optimization, be sure to produce content with a community focus or local feel. For instance, if you’re a Las Vegas party planner, make sure that your content relates to your area of expertise as well as your location. A possible blog topic then would be: “10 Best-Value Wedding Venues in Las Vegas.”

Monitor Your Competition

When it comes to local search engine marketing, you want to stay ahead of your competition. This means knowing just how your competition is performing on an SEM level. Monitor mentions of your biggest competitors in social spaces and find out who is linking to their site. You can use these sources as a base for your own link-building strategy, and make a strategic, concerted effort to compete in the same social spaces.

Ready to win the local search engine marketing game? Give us a call today.

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Published: September 16, 2013
Updated: June 17, 2020
Headline: Three Ways to Improve Your Local Search Engine Marketing
Image: search engine marketing Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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