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Do You Yahoo? (Say No.)

Originally posted: September 15, 2011 by Kenny Eliason. Leave a comment
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In case you don’t recall the early 2000’s, we’ll give you a technological recap; Yahoo was a big deal.

Yahoo Sports

And though you still may be using the archaic email provider or surfing their old(er)-school search engine (which we doubt), the stats are in – Yahoo just isn’t the giant it used to be.

Wondering why? Well, Forbes may have the answer – Yahoo hasn’t figured out social.

Power of Social Media

In fact, the company recently gave their current CEO, Carol Bartz, the boot for failing to recharge Yahoo’s growth. And this day in age, a significant part of growth means embracing social media. Marketers around the globe are now spending more and more of their advertising budgets to buy up social media space, particularly on Facebook.

That trend isn’t going anywhere, either. A recent Duke University survey showed that business CMO’s are planning to increase their social media spending in the next year.

Is your business on the move? We hope so; this is one time you don’t want to Yahoo.

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Published: September 15, 2011
Updated: June 17, 2020
Headline: Do You Yahoo? (Say No.)
Image: Yahoo Sports Height: Width:

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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