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Four Tactics to Add to Your Content-Marketing Strategy

Originally posted: February 19, 2013 by Kenny Eliason. Leave a comment
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Content Marketing Strategy
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Home » Search Engine Optimization » Content for SEO » Four Tactics to Add to Your Content-Marketing Strategy

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By now you’ve likely overheard the buzz that is “content marketing.” Sure, you know that frequent, relevant, and quality content can help attract customers to your website or blog, but do you really understand what content marketing is and how to employ your strategy effectively? If you’re just starting out, it’s good to think outside the blog for a bit. While a blog is the backbone of your overall strategy, there are a variety of other types of content that you can share socially (and hopefully virally) to support your blog and website.

Here are a few of our best ideas:

  • Infographics: Inherently more digestible than a long essay or white paper, infographics are a concise and attractive way to share information. For instance, instead of posting a lengthy article on the 10 Steps to Renovating Your Apartment, create an infographic with smaller chunks of content interspersed with helpful graphics, statistics, and diagrams. This type of content is much more likely to be shared than a lengthy piece of prose.
  • Video: There’s just something about videos; not only do they tend to grab attention on social media platforms, but they also give consumers a visual alternative to learning or digesting content. Some content lends itself much better to the video format than others; how-tos, for example, are great fodder for a video blog or post.
  • E-Book: Maybe you’ve got a whole lot of expertise to share. If that’s the case, create an e-book on your subject of expertise. You could charge for the download, but we’d recommend instead capturing contact information from the customer (or potential customer) to create a lead-generation system. Not only will this establish you as a subject-matter expert, but your client will be more inclined to remember your business when and if they need your services.
  • Repackage: Keeping your content fresh and new on a regular basis can be a challenge. That’s where repackaging material can be a lifesaving strategy. If you generated a report last year that attracted a lot of viewers, make that an annual (or even monthly) feature. Update past blog posts or articles with fresh information to create a current post that requires minimal effort.

What’s your favorite way to consume content?

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Published: February 19, 2013
Updated: June 17, 2020
Headline: Four Tactics to Add to Your Content-Marketing Strategy
Image: Content Marketing Strategy Height: Width:

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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