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Finding the Connection

Originally posted: April 13, 2011 by Kenny Eliason. Leave a comment
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Home » Search Engine Optimization » Content for SEO » Finding the Connection

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Yeah, we know, this year’s season of The Bachelor is over, but that doesn’t mean we’re ready to stop talking about making connections. That said, ours don’t have much to do with beautiful blondes in bikinis pining after one lone pretty-boy.

Story Diagram

After all, business is all about making connections with your customers, and we’ll admit that’s a lot easier said than done. But the New York Times featured a story this week that we found rather enlightening that could help you do just that. The secret? Tell your customers a story, and they’ll be more likely to form a connection with your brand.

Sounds easy enough, but you know as well as we do that nothing in business ever is. The Times pointed out the fact that Americans live on a steady diet of stories – just look at gossip magazines like US Weekly or the popularity of 60 Minutes and Entertainment Tonight.

Connecting with Your Reader

That’s why, when a customer hears an inspiring story – they’re likely to remember it. Particularly if, say, that story happens to be about your company or brand. And chances are, there’s a story or two behind your business. What drove you to start? What obstacles did you face? How did you think of a particular product/service/promotion? What may seem second nature to you just might be the stuff that sells your business.

So maybe it’s time to get all John Steinbeck and write your story. And if you need some help, well, we might know someone willing to lend their expertise.

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Published: April 13, 2011
Updated: June 17, 2020
Headline: Finding the Connection
Image: Story Diagram Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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