Have you ever considered that your website could be your top performing sales employee? It can! With the right tender loving care your website could earn more for you in the coming year than any other aspect of your business. How? Well, consider how a top sales person performs in a traditional store front setting. They are knowledgeable (have great content), they are well put together (they look great), and they make themselves available (easy to access and user friendly.) How can you make certain your website is working as your top “salesperson?”
A Top Performing Sales Employee is Easy to Find
This is where SEO comes into play. Search Engine Optimization is the way a website answers when a customer asks a question. Until recently, keywords were the name of the game, but now content is even more important than it already was. Location is a factor too, so it is important to ensure your website gets noticed by searches from everywhere that you offer services. How? Again, content is essential.
Once a customer finds a salesperson, or website, they have to stay for a sale to be made. You are not going to stay and speak with a dirty salesperson that has body odor. Neither will someone stay on a website that is dull and poorly put together. First impressions count, so make certain your website it top notch.
Forget the Sales Pitch
All top performing sales people know the product sells itself. There is no need for an in your face sales pitch. Simply give the customer the information they want about the product they are looking for and the battle is half won.
Top Salespeople are Knowledgeable
Your website should be the same. The customer should be able to get answers to real questions on you site, not just a bunch of advertising. Make certain the content on your site is sought after and usable.
Instant Gratification is the Best Follow Through
A top performing sales person knows that following a great conversation with a customer about a product with “I’ll have that ready for you to purchase in 3 weeks,” is not a way to close the sale. You grab the product and walk them to the cash register. You make it insanely easy for them to get it while the getting is good, whatever “it” is. In the same manner, a great website that functions as an awesome salesman is user friendly, making it easy for the customer to click and order right then while they are completely convinced by your great website.
Not every customer is going to convert to a sale, but the better your website is the better your chances. With the proper TLC, your website really could be your top performing sales employee.