What’s New in Marketing?

What’s New in Marketing?

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This report was made by the folks at Mashable.com Small businesses are predicted to maintain steady marketing budgets next year, including spending on websites, direct mail, e-mail marketing, social media and print advertising, according to a recent survey by Zoomerang and GrowBiz Media. Here are some of the major results: According to the survey, 54% of respondents indicated … Continued

Disney Goes Gowalla

Disney Goes Gowalla

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An article from Mashable.com. Disney has decided to partner with location service Gowalla — rather than Facebook or Foursquare — for an immersive location-based campaign to help people explore its flagship Disneyworld and Disneyland parks. The Gowalla/Disney partnership focuses around custom Passport pages that not only show off Disney-branded stamps (Gowalla’s version of Badges), but also … Continued

Google’s Got Visuals

Google’s Got Visuals

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Google Product Listing Ads are now being rolled out to all of Google’s advertisers in the United States. The format, which has been in testing with select advertisers for the past year, makes AdWords more visual by allowing advertisers to list specific products with accompanying images. While the ads represent a departure from Google’s traditional text … Continued

One Trillion Ads

One Trillion Ads

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During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year. Facebook also now has a huge … Continued

What’s In a Name?

What’s In a Name?

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Your business begins with a name. It’s the cornerstone of your company identity and impacts your branding, company tone, and first impressions. Think about it. The branding of Target would be very different if the retailer still went by its original name, Dayton Dry Goods Company. Selecting the right business name for your company is … Continued

Bewitching Factoids for Halloween

Bewitching Factoids for Halloween

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Whether you’ll be spending Halloween tossing candy into pumpkin-shaped buckets or smearing on face paint through the witching hours, it’s never a bad idea to brush up on your Halloween history – especially when it involves scary statistics and freaky fun-facts. Because the movie Halloween (1978) was on such a tight budget, they had to use … Continued

Resourceful Outsourcing

Resourceful Outsourcing

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We know who you are. You don’t just have your own business; you have your own voice. Your brand comes with its own personality and, therefore, one outside your company could never accurately or effectively control your social media presence. Right? Well, have you ever followed an accountant on Twitter? Or checked out your dentist’s Facebook page? … Continued

2 Billion Internet Users

2 Billion Internet Users

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The number of Internet users will surpass 2 billion before the end of 2010, the International Telecommunication Union (ITU) said in a report. The current world population is estimated by the U.S. Census Bureau to be 6.876 billion, which would mean that approximately 30% of the population will be online at the end of this year. … Continued

Socialize Your Media

Socialize Your Media

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Why use social media? Well, it will make you run faster, jump higher, lose weight, find a girlfriend and get rich quick. Okay, not really (or if it does we’ve really been getting the short end of the stick. Nonetheless, while it may not get your business on the front page of the New York Times … Continued

Social Media Leads

Social Media Leads

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An article from Radian6 One of the key benefits of monitoring the social media activity surrounding your brand, competitors, and industry is that, when done right, you can identify potential customers and foster relationships with them to turn them into actual, long-term customers. If the process of lead generation and nurturing through social media monitoring … Continued

Online Advertising

Online Advertising

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Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the from the first half of 2009 and 13.9% from the second quarter of 2009. In … Continued

Business (to Facebook) to Business

Business (to Facebook) to Business

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If you’ve put off creating a Facebook page or tweeting your random thoughts just because you’re a business-to-business company, rest assured you’re only hurting yourself (yes, we realize that sounded like a line from a 12-step program pamphlet). Get Social! Mashable this week has an eye-opener for you B2Bs out there – or rather 13 … Continued