When you produce online content for your website, blog, social media or other outlet, the moment you publish the content, you own it.
That ownership applies to any kind of content posted online, whether it’s a blog post, photograph, infographic, video or other type of online post.
Protecting your online content is made possible through the U.S. Digital Millennium Copyright Act (DMCA), which protects website owners and publishers and their content from illegal use by others.
Some limited use is allowed by other parties, but the copyright owners ultimately have the final say on who can copy content and publish on other online sites or other publications.
‘Takedown Notice’ Removes Most Illegal Content
If you have taken the time to create unique content for your website or other publication and it gets co-opted and used for other purposes by someone else, that person is in violation of the Digital Millennium Copyright Act.
Removing the content will require sending a “takedown notice” to the offending party, which hopefully will comply. If the content remains, then legal actions can be taken, including suing the offending party for punitive damages as well as copyright infringement.
Websites that are registered on the federal DMCA site will have more legal authority to demand removal of copyrighted content that appears on other sites and publications.
Takedown Notice Must Contain Certain Info
When sending a takedown notice to an offending site or other publication, the notice must contain specific information in order to be valid.
The notice must contain a description of the content, the material infringing upon the content and its location, full contact information and a statement that the information provided is accurate.
A statement also must be provided indicating you either own the copyright or are acting on behalf of the copyright owner and that the content has not been authorized for use, and all of the information must be signed with an electronic or physical signature.
Have you ever produced content others have used?