Summer is officially here and if you own a business, chances are that doesn’t mean summer vacation is here. Sure, it’d be great to take a break from the daily grind of running a business, but if you’re trying to gain new customers (and who isn’t?), that’s likely not an option for you.
Instead, think of summer as a great time to attract new customers who might have a little more time on their hands or money in their pocket. Here are a few ways you can build your business this summer – using the digital tools and framework you already have in place.
Launch a Facebook, Twitter or Instagram Contest
A social media promotional contest isn’t exactly a novel idea, but during the summer, you can take advantage of the fact that everyone is having a bit more fun (or should be).
A great way to play this to your business’s benefit is to host a vacation photo contest on Facebook, Instagram, Twitter or Snapchat. Ask your customers (and potential customers) to post photos of their amazing vacations – from a day boating on the lake to that once-in-a-lifetime European excursion – on your Facebook fan page or label it with a certain hashtag on Twitter or Instagram.
A great way to gather new followers (and hopefully, new customers) would be to extend the deadline for submissions til the end of the summer. You could either hold out for a grand prize, or award weekly or monthly prizes along the way. And don’t forget to throw the others a bone: a discount or promo on your product or service is a great way to encourage participation and get a sale out of it to boot.
Think “Cool” Giveaways
Oh, the business promo item. People love free swag, and summer is the perfect time to get your logo out there. From handing out t-shirts at an event to gifting each buying customer a water bottle, cap or pair of sunnies, you can increase sales while getting a little free advertising to boot.
Be sure you promote the promotion on all your social media platforms and invite your followers and friends to share it with their friends and family members.
Since promo items are generally pretty cost-effective when ordered in bulk, you’re likely to drive some good business profits through an effective campaign.
Host a Summery Event
With kids out of school, parents are always looking for something fun and easy to do as a family. Summer is your opportunity to host a cool event that throws some attention on your business to boot.
Set up a huge slip-n-slide in a local park and invite all your customers (via social media, of course), or set up an ice cream or snow cone truck at your business and encourage customers new and old to stop by for a cold summer treat.
Sponsor an Event
If hosting your own event isn’t in the cards this summer, look for opportunities to sponsor someone else’s.
A charity run, golf tournament or some other community activity is the perfect way to get your logo out where people can see it. And likely, the event organizers will even let you leverage the event’s social media outreach and pages for your own marketing. Add in your own efforts and you’ve got some great opportunities for attracting new customers.
Host a BBQ
Who doesn’t love a summer barbecue? Hosting one for your employees and customers not only boosts employee morale but gives you plenty to talk about on your blog and social media platforms.
Keep it as a “VIP event” if you want your potential customers to see how you treat loyal patrons or open up the invite if you’re looking to attract new faces.
Is your business fired up this summer? Tell us how you’re making your digital marketing strategy work for you!