If you’re currently standing in line waiting to see Star Wars: The Force Awakens, well, we can’t say we’re not surprised. For the better part of a year, Star Wars pandemonium has awakened, well everywhere. And when it comes to truly making a mark on digital marketing, the beloved franchise really knows what it’s doing. Here are a few things you can steal from its stellar digital marketing strategy.
Sometimes Less is More
When it comes to feeding your digital marketing machine with content, remember that less can sometimes be more. Remember when the first Star Wars trailer was released? Fans went ga-ga over a short clip that basically showed the desert and the Death Star. The short snippet got some majorly viral attention, and led fans to speculate on the details of the upcoming smash. Mission accomplished, we think.
Make Some Emotional Connections
Star Wars has been brilliant about playing on the nostalgia associated with its brand. Not only did they prick the emotions of those viewers who grew up on the original trilogy, they somehow brought that feeling of nostalgia to the younger generation too. This is no easy feat, but by playing to the emotion of their audience, Star Wars organically created brand ambassadors that essentially took their marketing and ran with it. Well played.
Build a Social Presence
Making use of social media is something at which the Star Wars franchise excels. By initiating conversations, the brand was able to engage millions of people – in fact, the franchise’s official social channels include a half a million YouTube subscribers, 4 million Google+ followers, 983,000 Instagram followers and 1.3 million Twitter followers.
Make Your Content Meme-Worthy
When you’re creating content, do it in such a way that you’ll be able to derive memes, quotes or other more “viral” social posts from it. Just like Star Wars presented the world with more than enough quotable quotes (“I am your father.” “The Force is strong with this one.” “Try not. Do, or do not. There is no try.”), think about your content in a way that allows you to select catch-phrases or quotes to use in memes.
Ready to go forth and digitally rule? May The Force be with you.