Marketing Strategy Introduction

Effective marketing doesn’t just happen – though we, like you, sure wish it did. Marketing takes planning and effort, and that strategy can really make or break your marketing efforts. When you’re building a marketing strategy, there are a lot of things you have to consider. An effective marketing strategy answers these primary questions:

  • Who is your audience?
  • Where can you reach them?
  • How can you reach them?
  • What step do you want that audience to take?
  • How can you make them take the step?

These days, marketing isn’t just about advertising. At NeONBRAND, we specialize in creating digital marketing strategies that integrate all forms of media, from your website to your blog to your social media platforms and email campaigns. Each piece of your marketing plan has to work harmoniously with the others.

Your strategy should always be true to your brand. Regardless of whether you’re designing a website or posting on social media, the integrity of your brand is at stake. That’s why it’s important that your marketing strategy reinforces your brand and keeps your messaging consistent.

Whether you’re a marketing pro or just dipping your foot in the water, we’ve got some killer tips and tricks on building and executing an effective strategy. Building a marketing strategy can be intimidating, but with the right expertise, your business has got this in the bag.

How to Pitch Your Meetup to Journalists

How to Pitch Your Meetup to Journalists

Reading Time: 4 minutes

Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.

The Client Education Process

The Client Education Process

Reading Time: 8 minutes

Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.

What Is Local SEO?

What Is Local SEO?

Reading Time: 7 minutes

For businesses with physical storefronts, local SEO is not optional. Here’s how to start attracting more local traffic to your website (and your storefront) with some basic local SEO habits.

My Ads Are Getting Clicks, But I’m Not Selling Anything

My Ads Are Getting Clicks, But I’m Not Selling Anything

Reading Time: 6 minutes

Facebook’s advertising platform is one of the most efficient marketing methods available to modern businesses, but if your ads aren’t selling anything, it doesn’t do you much good. Here’s what to do when your ads are getting clicked, but noone is buying.

The What, Why & How of Website Accessibility

The What, Why & How of Website Accessibility

Reading Time: 7 minutes

You might think of website accessibility as a social issue, but upgrading your accessibility is also a smart business move. Let’s talk about the little things you can do to make it easier for your customers to buy things on your site.

What Net Neutrality Might Mean for Online Businesses

What Net Neutrality Might Mean for Online Businesses

Reading Time: 4 minutes

I don’t know what’s going to happen without net neutrality, but I do know how to adapt to changes in the online landscape. Here’s how to make sure your business keeps killing it online, no matter what happens.

What Is Branding & How Do I Do It?

What Is Branding & How Do I Do It?

Reading Time: 9 minutes

Branding isn’t just for gigantic corporations. When your company makes branding the core of your marketing strategy, great things can happen.

An Introduction to Facebook Messenger Chatbots

An Introduction to Facebook Messenger Chatbots

Reading Time: 6 minutes

Facebook Messenger chatbots may seem like a novelty, but if your business doesn’t start learning now, you’re going to be way behind. Here’s why chatbots are so important for your business, and how to get started now:

Content Marketing Basics

Content Marketing Basics

Reading Time: 6 minutes

You know that content marketing is a smart strategy to get more eyeballs on your business, but content marketing is WAY more than a weekly blog post. Here’s how to get started building a content marketing strategy.