The longest-lasting, healthiest client-agency relationships I’ve enjoyed all have one thing in common – personal touch.
Marketing Strategy Introduction
Effective marketing doesn’t just happen – though we, like you, sure wish it did. Marketing takes planning and effort, and that strategy can really make or break your marketing efforts. When you’re building a strategy, there are a lot of things you have to consider. An effective strategy answers these primary questions:
- Who is your audience?
- Where can you reach them?
- How can you reach them?
- What step do you want that audience to take?
- How can you make them take the step?
These days, marketing isn’t just about advertising. At NeONBRAND, we specialize in creating digital marketing strategies that integrate all forms of media, from your website to your blog to your social media platforms and email campaigns. Each piece of your marketing plan has to work harmoniously with the others.
Your strategy should always be true to your brand. Regardless of whether you’re designing a website or posting on social media, the integrity of your brand is at stake. That’s why it’s important that your strategy reinforces your brand and keeps your messaging consistent.
Whether you’re a marketing pro or just dipping your foot in the water, we’ve got some killer tips and tricks on building and executing an effective strategy. Building a marketing strategy can be intimidating, but with the right expertise, your business has got this in the bag.
There are a lot of different skills needed to be an excellent social media marketer. Here are 17 of the top skills.
Marketing isn’t always as easy as just turning on the ads, if you don’t have a solid website to capture the leads, you may just be wasting your money.
Use this slow time to create content for social media and your website. Write blog posts, create long-form videos, and design helpful graphics.
Offline work is not necessarily more valuable than digital work, but it does provide really great content for your digital efforts!
Gone are the days of using an @gmail.com address for your business. Start using your custom domain name!
While some thing discounting your pricing is necessary, we would beg to differ. Price = Value. Discounting your price, could also discount your value.
Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.
Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.
You might think of website accessibility as a social issue, but upgrading your accessibility is also a smart business move. Let’s talk about the little things you can do to make it easier for your customers to buy things on your site.
You finally shelled out some cash to a professional marketing agency, and you didn’t get the results you wanted. Let’s talk about why that happens.
I don’t know what’s going to happen without net neutrality, but I do know how to adapt to changes in the online landscape. Here’s how to make sure your business keeps killing it online, no matter what happens.
With 25 free ways to build up website traffic and 10 more strategies that are worth the investment, this post is the ultimate traffic building guide.
Working with a marketing and social media agency puts the power of professional, experienced marketers behind your business. Get the most out of your marketing budget by working effectively with your pros.
Branding isn’t just for gigantic corporations. When your company makes branding the core of your marketing strategy, great things can happen.
You know that content marketing is a smart strategy to get more eyeballs on your business, but content marketing is WAY more than a weekly blog post. Here’s how to get started building a content marketing strategy.
In the age of automation, it can be easy to over-automate. Keep things real by only automating things that provide a true benefit to users.
Digital Marketing Trends are constantly evolving. Make the most of this year’s hottest trends by planning in advance.
New year, new you! Get your digital marketing started off on the right foot. Plan your year out in advance in order to stay on top of things!
Is your business leveraging the power of the Internet? Here are 4 ways your company can use the web to make more money with less effort.
Technology has changed the way we shop. As a business owner, here’s how your company can adapt and win in a digital marketplace.
Google now penalizes websites that it doesn’t consider secure. Here’s what that means for your business, and what you can do to get secure.
Digital marketing can be daunting, especially for the beginner. If you know where to start, though, your online strategy can help you win.
Is your website actually hurting your business? These outdated web practices repel customers, but we can help you fix that.