Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.
Marketing Strategy Introduction
Effective marketing doesn’t just happen – though we, like you, sure wish it did. Marketing takes planning and effort, and that strategy can really make or break your marketing efforts. When you’re building a marketing strategy, there are a lot of things you have to consider. An effective marketing strategy answers these primary questions:
- Who is your audience?
- Where can you reach them?
- How can you reach them?
- What step do you want that audience to take?
- How can you make them take the step?
These days, marketing isn’t just about advertising. At NeONBRAND, we specialize in creating digital marketing strategies that integrate all forms of media, from your website to your blog to your social media platforms and email campaigns. Each piece of your marketing plan has to work harmoniously with the others.
Your strategy should always be true to your brand. Regardless of whether you’re designing a website or posting on social media, the integrity of your brand is at stake. That’s why it’s important that your marketing strategy reinforces your brand and keeps your messaging consistent.
Whether you’re a marketing pro or just dipping your foot in the water, we’ve got some killer tips and tricks on building and executing an effective strategy. Building a marketing strategy can be intimidating, but with the right expertise, your business has got this in the bag.
For businesses with physical storefronts, local SEO is not optional. Here’s how to start attracting more local traffic to your website (and your storefront) with some basic local SEO habits.
Facebook’s advertising platform is one of the most efficient marketing methods available to modern businesses, but if your ads aren’t selling anything, it doesn’t do you much good. Here’s what to do when your ads are getting clicked, but noone is buying.
You might think of website accessibility as a social issue, but upgrading your accessibility is also a smart business move. Let’s talk about the little things you can do to make it easier for your customers to buy things on your site.
You finally shelled out some cash to a professional marketing agency, and you didn’t get the results you wanted. Let’s talk about why that happens.
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With 25 free ways to build up website traffic and 10 more strategies that are worth the investment, this post is the ultimate traffic building guide.
Working with a marketing and social media agency puts the power of professional, experienced marketers behind your business. Get the most out of your marketing budget by working effectively with your pros.
Branding isn’t just for gigantic corporations. When your company makes branding the core of your marketing strategy, great things can happen.
Facebook Messenger chatbots may seem like a novelty, but if your business doesn’t start learning now, you’re going to be way behind. Here’s why chatbots are so important for your business, and how to get started now:
You know that content marketing is a smart strategy to get more eyeballs on your business, but content marketing is WAY more than a weekly blog post. Here’s how to get started building a content marketing strategy.
In the age of automation, it can be easy to over-automate. Keep things real by only automating things that provide a true benefit to users.