An instant messaging platform created by Google, used to contact those who also use Hangouts.

A term or phrase, with a hash mark (#) as its precedent, used as a keyword to further search for a popular topic followed through social media, typically seen throughout “posts” or “tweets”.

An estimate of the amount of web users who view an ad or webpage with a particular ad, or how many times the ad was loaded onto a page. Clicking the ad is not taken into consideration when configuring an impression. In Google Search Console, the number of times a site appeared in a searched…

Affirmation of a post by another user. The Facebook like button is designed as a hand giving “thumbs up”. It was originally discussed to have been a star or a plus sign, and during development the feature was referred to as “awesome” instead of “like”. It was introduced on 9 February 2009.[4] During May 2016, Facebook…

A tagged reference of another user on social media.

Updates (posts or pictures) from your friends or people you follow, or sponsored posts listed on your home page.

A platform to watch live broadcasts from a mobile device.

A clickable word or set of words, often identified by an underline, that when clicked takes you to a different page on the internet, whether on the same website or on a different website. Links are made up of an html anchor tag containing a reference to the existence of another webpage.

Anchor Tags are an HTML element formed with the following structure: <a href=”https://neonbrand.com/definition/anchor-text/”>Anchor Text</a> When properly implemented, the end result typically looks like this: Anchor Text Anchor tags are found throughout the web, wrapping around things such as text, images, graphics, videos, and more. The anchor tag is used to send the website visitor to…

Search Engine Optimization is the act of creating a better web by improving the programming and user experience on individual websites as well as informing other websites of it’s existence via link outreach and social media. By improving websites with Search Engine Optimization, search engines like Google, Bing and Yahoo will thereby show the website for…

SERP is an acronym for “Search Engine Ranking Pages.” SERPs are a listing of results returned by a search engine in response to a keyword query.