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Smart Marketing: Nourish the Consumer

Originally posted: October 13, 2014 by Kitty Lusby. Leave a comment
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Home » Consulting » Marketing Strategy » Smart Marketing: Nourish the Consumer

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Website Marketing Concept

A shared keynote at this year’s Pubcon reminded SEO companies that smart marketing is all about helping consumers. Businesses that share valuable, original content with consumers are achieving marketable success. In a sense, winning SEOs practice “the more you give, the more you shall receive.” NeONBRAND takes a look on how this helpful strategy can improve your business.

Consumers Rely on Free Information

Free information, just like free money, attracts clients to your company in a steady pool. Billion dollar enterprises have flourished by offering free, dollar worthy advice to the public, giving people the option to become customers. Old methods of forcing the consumer into a binding “no information for free” contract deters clients.  Plainly so, consumers rely on free information from a business they can trust. You can’t afford to be stingy with content. Producing a daily organized feed of consumer based content will draw a school of starving clientele.

No Business without Trust

In the sewage of online businesses out there, working with untrustworthy companies is a dirty game. Businesses that stand out provide legitimate services and accumulate honest clients. A transparent or “open door” company policy allows consumers to ask questions about company history.  A company history that evokes sophistication and progress attracts substantial clients, so invest in being honest.

Nourish the Consumer

Thriving online businesses focus on supplying their consumers’ needs. Prescriptive business management, such as in SEO development, allows you to direct clients to the best decisions for their business. Fulfilling your end of the bargain and going the extra mile cultivates a positive business relationship with customers. So nourish the consumer. Taking care of them now will keep them longstanding investors in your company’s brilliant future.

How can your company offer more useful web content?

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Published: October 13, 2014
Updated: June 17, 2020
Headline: Smart Marketing: Nourish the Consumer
Image: Website Marketing Concept Height: 1080 Width: 1620

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kitty Lusby
Kitty Lusby
Kitty discovered her talent and passion in middle school, when she began an illicit business selling "romantic" short stories to her preteen classmates. Eventually, the school board expressed its extreme disapproval, so she moved on to more academic writing pursuits; she did older students' essay assignments for money. As an adult, Kitty has found that content marketing and copywriting are perfect for legitimately exercising those writing skills. In early 2014, she moved to the Las Vegas area on a whim after enjoying a taco during a cross-country road trip, and fell passionately in love with the city, its downtown culture, and its abundance of 24 hour taco restaurants.
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