NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

Driving responsibly? Progressive wants to make sure.

Originally posted: December 13, 2010 by Kenny Eliason. Leave a comment
Driving responsibly? Progressive wants to make sure
Get Updates to Your Inbox!

Home » Consulting » Marketing Strategy » Driving responsibly? Progressive wants to make sure.

Reading Time: < 1 minute
  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn

Car insurance company Progressive has found a new way to give its customers deep discounts when appropriate: It’s giving drivers tiny devices that plug into their cars; if the devices show the driver is responsible, he or she could get up to 30% off insurance rates.

Snapshot

Called the “Snapshot” program, this plan is currently available to drivers in New York only but should launch in other states shortly.

It will allow Progressive to collect data on users’ driving habits for 30 days. The devices, which are small enough to fit in the palm of your hand, plug into the vehicle’s on-board diagnostic port. Each Snapshot device will track when the user is driving, how often she drives, and other behaviors, such as making sudden stops.

Discounts will be applied for drivers who travel during times of the day when accidents are less likely to occur and who drive less overall.

But there’s no real need to worry about privacy; the Snapshot devices don’t have GPS, so no one will be able to tell where you’re going or where your car or home is located.

With the amazing advances in in-car connectivity that we’ve seen in 2010 alone, we’re not surprised to see tech like this being used by an insurance company. In fact, given the fact that Google’s got self-driving cars and Ford’s got a car that will read your friends’ tweets to you, we’re a bit surprised it’s taken this long to come up with a plan like Snapshot.

  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn

Related Posts

Las Vegas SEO

Video Marketing Las Vegas

Video marketing increases customer engagement, attracts more traffic to your website, and sells your brand or products. The numbers speak for themselves.

Digital Marketing for Retail Services

Digital Marketing for Retail Services

Digital marketing for retail services helps your store compete and thrive in a competitive marketplace. NeONBRAND's got your back.

Published: December 13, 2010
Updated: February 25, 2020
Headline: Driving responsibly? Progressive wants to make sure.
Image: Driving responsibly? Progressive wants to make sure Height: 1080 Width: 1636

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray.png 98 120

« Social Media and Sales
Goal! Tips for Successful Business Goals »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
Search
Recommended Articles
  • Email Marketing
    Mar 14, 2017Kenny Eliason
  • Digital Marketing Las Vegas
    Feb 14, 2017Kenny Eliason
  • Make Your Online Presence a Gold Medal Winner
    Aug 24, 2016Kristen Radford
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.
(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • Sitemap
  • © 2021 NeONBRAND. All Rights Reserved.