Curators of Your Online Presence

Measure Everything!

Claim your brand name on Twitter, Facebook and Google +

Create a Google Adwords Account

Start Networking on LikedIn

Use MailChimp to do A/B testing for your email newsletters

Gather Emails for a product launch

Answer Questions on LinkedIn and Quora

A/B test your landing pages using unbounce

Use SEOmoz to track SERP progress

Make sure to have relevant title tags for all your pages

See which backlinks your competitors have so you don’t fall too far behind

Give away free knowledge on your blog

Enable Social Sharing Mechanisms

Remember the 80/20 Rule of Social Media

Set up Google Analytics

Make sure you know who is sending you visitors to your website

Consider adding Live Chat to your website to improve conversion rates

Create an infographic

Write Guest Blog posts for other blogs

Write about others to build relationships

Use Landing Pages to increase conversion rates

Make sure you know what the most popular 5 pages on your website are

Make sure your relevant keywords appear four times on each page of your website

Track the seasonal changes of keyword searches

Make sure to set up “Goals” in Google Analytics

BACKLINKS ARE INSANELY IMPORTANT!

Make sure long pages have lots of breaks in text…and pictures…and headlines

Use lists instead of paragraphs whenever possible

Use North Social to create contests on Facebook

Websites that are designed terribly now are punished by Google’s new Panda update

Know which page on your website has the highest conversion rate

Fix the pages on your website that have the highest bounce rate (most of the time)

Make sure to update the content on your website regularly

Use Facebook Advertising to market to very specific groups of people

Make sure your website looks the same on all browsers: IE, Safari, Firefox, Chrome

Write your content for people, not search engines.

Google + is now an essential part of SEO

Pinterest should be part of your Marketing Strategy

Keep track of how many people are viewing your website on their phones
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