Unless you’re selling ice cream for a living, the last thing you want your business called is “old fashioned.” And if it’s been a while (*ahem* or a long while) since you’ve updated your website, that might be exactly what your customers are thinking.
The thing is, if you want people to think you’re hip, cutting edge, current and relevant, you’ve got to show them. And your website is the best place to do it. And if you’re not a web developer by trade, you might not know just how outdated your site has become.
We’ll let you in on a secret; if any of these ring familiar with your digital presence, it’s (past) time to do something about it.
If your website looks like Rainbow Brite just threw up on a unicorn, you probably have a little too much going on. Today’s most effective websites are sophisticated, with a simple color scheme that allows images and headlines to do the talking.
If you’re not sure what “simple” entails, here’s our rule of thumb: choose no more than a couple primary colors, with a third as an accent.
Short (Sad) Pages
Remember back in the olden days when you got online using a dial-up internet connection (followed swiftly by the phrase, “Welcome! You’ve got mail!”)? Well, we no longer connect that way (thank goodness), so we don’t need simple, short, flat web pages that load fast even when you’re using a dial-up connection.
With today’s internet speeds, you can do a lot with your individual pages. Load your user up with relevant info and beautiful imagery. That doesn’t mean you have to get longwinded; heavy copy-laden pages aren’t doing you much good either.
Last Decade’s “Accessories”
If you take nothing from this post, please remember that your website’s hit counter, scrolling marquee, flash intro, auto play videos, background music, and wonky mixed fonts HAVE. GOT. TO. GO. Nothing will make your customer feel more like he or she has stepped back into 2001 than these little relics.
You may as well be selling your products in the stone age.
Large Text Blocks
Sure, you have a lot to say. But – just like a political post on Facebook – that doesn’t mean you have to say it. Large blocks of text on a page can just be overwhelming to a user, and chances are, he or she is not going to stick around to read everything you have to say.
Try to break your text into bite-sized chunks with clear, compelling headlines and bullet points.
If you know your customers at all, you know they’re mobile-driven people. In fact, we’re all so mobile-minded that the vast majority of us use our phones to go online on a daily basis. With that in mind, if your website doesn’t look very good on a mobile device (bad) or blows up completely (dangerously bad), you’re losing customers you didn’t even know you might have had.
Think of your mobile site not as a “nice to have” add-on but as an essential component of your website. In fact, your website should be developed from the start with mobile in mind. This is also a core ranking requirement for Google, without it, you won’t rank!
Content Updating is a Chore
New pages and fresh content is the secret to gaining SEO and attracting more customers, so if it takes a degree in rocket science to make any updates, it’s time for a change. At NeONBRAND, we build websites that are easy to maintain and even easier to update – so you can do what you do best: talk to your customers.
Ready to step into this decade? Give NeON a shout.