A Few Random Posts

Biggest Social Media Myths for Business

Biggest Social Media Myths for Business

Reading Time: 2 minutes

Is your business ready to take your marketing social? Fricken sweet! Social media is an effective way to gain brand exposure, promote your products and connect with your customers – not to mention gather business leads and, most importantly, make sales. There are a lot of social media myths for business out there – and we’re ready … Continued

The Why and How of White Paper Writing: Tips for Success

The Why and How of White Paper Writing: Tips for Success

Reading Time: 3 minutes

The term “white paper” used to refer to a government document designed to explain certain governmental policies.  Over time however, the term has come to refer to a document that explains pretty much anything, most often something that someone is trying to sell.  To this effect, it has become a powerful marketing tool in many … Continued

Maintaining an Online Reputation

Maintaining an Online Reputation

Reading Time: 3 minutes

In SEO, it’s important to build up an online reputation that suits your company for optimal success.  But what exactly does an ‘online reputation’ mean? An online reputation is the character of business portrayed to potential customers via the internet. Managing a business’s online reputation is important for two major reasons. First, if your online … Continued