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Summer of Social

Originally posted: July 28, 2011 by Kenny Eliason. Leave a comment
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Summer of SocialMy, oh my, how time does fly! Now that  half of 2011 is behind us, it may be time to assess your social media performance in the past six months and, if it’s a tad lackluster, amp it up to sail through summer and finish the year strong.

Hot Summer Tips

Business2Community recently shared a useful guide for getting the most out of social media this summer by utilizing the most sizzling trends around:

  • Loco for Location! This summer, virtual check-in’s are the place to be, so if you’re letting your brick-and-mortar shop do the work, it’s time to find some space in the virtual realm.
  • Group-ing: With group sales through the roof with companies like Groupon, Living Social, Yelp and others, if you’re not taking advantage of mass buying power, now’s the time.
  • Content-driven Marketing: Savvy social media users know SEO-targeted fluff when they see it. That’s why your content should be timely, thoughtful, and relevant to your costumers.
  • Searching Socially: Perhaps you’ve noticed the addition of “Google likes” this year – the search engine giant has now made social interactions searchable, so that aforementioned relevant content will get even more play when people start to digg, like, or Tweet it.
  • Mobile Play: What’s a computer? Social-media-ites are constantly connected with their smartphones and tablets, so if you haven’t gone mobile, you’re missing out.
  • Summer of Social? Here we come.

See more: https://www.business2community.com/social-media/5-social-media-trends-to-watch-for-this-summer-026860

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Published: July 28, 2011
Updated: January 8, 2016
Headline: Summer of Social
Publisher: NeONBRAND
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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