Wendy’s has been doing an amazing job with their social media campaigns this summer, revolving mainly around their deliciously famous “Frosty.” Here is a short article about their “Frosty Summer Social Tour” which just recently ended.
A new campaign that has just begun on their Facebook account is the “Treat it Forward With Frosty” campaign, where every time someone tweets about Frosties, or “likes” it on Facebook, or checks into the Foursquare account, Wendy’s will donate 50 cents to their Dave Thomas Foundation for Adoption, which helps orphaned children find good homes. Here is a link to their Facebook. A lot can be learned from Wendy’s and how they handle their social media campaigns.
They have been doing some amazing work!
Headline: Success Saturdays: Wendy’s