Success Saturdays: Wendy's

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Wendy’s has been doing an amazing job with their social media campaigns this summer, revolving mainly around their deliciously famous “Frosty.” Here is a short article about their “Frosty Summer Social Tour” which just recently ended.

A new campaign that has just begun on their Facebook account is the “Treat it Forward With Frosty” campaign, where every time someone tweets about Frosties, or “likes” it on Facebook, or checks into the Foursquare account, Wendy’s will donate 50 cents to their Dave Thomas Foundation for Adoption, which helps orphaned children find good homes. Here is a link to their Facebook. A lot can be learned from Wendy’s and how they handle their social media campaigns.

They have been doing some amazing work!

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About the Author

Kenny Eliason

Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"