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Social Shopping on Your Phone?

Originally posted: September 14, 2010 by Kenny Eliason. Leave a comment
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myShopanion Screenshot
Shopping on the iPhone

 

An article from Mashable.com.

Shoppers could spend more than $119 billion via mobile phones by 2015. The myShopanion iPhone app is launching at DEMO to capitalize on these market opportunities and help bridge the gap between online and real-world shopping.

The myShopanion app is designed to be a consumer’s best friend and serve as a companion app for shopping, as the name implies.

App users can search for products by barcode scan — the app integrates RedLaser’s popular scanning technology — or name, and users can tap their social network friends to help them make better-educated purchase decisions.

myShopanion draws on a number of third-party data providers to return detailed information on each product, including product specifications, merchant prices and consumer reviews.

We know from RedLaser’s success (the app has been downloaded more than two million times), that myShopanion has the potential to resonate with shoppers looking for a good deal. The application’s claim to fame is its ability to connect the dots between comparison shopping and social media.

Right now, app users can use the app to share via Twitter and Facebook the products they’re researching and gather feedback from friends. But even Suchet admits it’s merely a hackneyed approach for soliciting time-sensitive social media feedback. He promises the ability to send push notifications to individual friends for more immediate feedback in a future release.

Still, the application is inherently social in nature and encourages members to share their scanned and searched-for items to incorporate friend participation in the comparison shopping experience. Shared activity is highlighted in the feed area of the app, where users can add comments to the products their friends are checking out. The app also connects to Facebook and Twitter to help users find and add friends from those social networks.

myShopanion is made by Zappli. The company has raised an undisclosed amount from angel investors in the hundreds of thousands of dollars range and may raise additional funds within the next few months.

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Published: September 14, 2010
Updated: March 24, 2017
Headline: Social Shopping on Your Phone?
Publisher: NeONBRAND
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 6 years now, often being the first to recognize the hottest trends coming to the market.In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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