Facebook addicts, take a sigh of relief – you’re not the freak you thought you were. Well, that might still be debatable, but you’re at least in good – and international – company. Nielsen this week found that internationally, Internet users spent 22 percent of their online time engaging in social media. In fact, the average net-surfer spent 66 percent more time on these sites than they did in the prior year, according to a Mashable.com report this week.
Wonder who’s more of an addict than you? Looks like Brazil takes the cake. Eighty-six percent of their Internet users visit social media sites like Facebook, YouTube, and MySpace.
Not to offer unsolicited advice (although that’s our favorite kind), we’d say it’s time for your business to take advantage of the captive audience social media sites provide.