If you’re looking to increase your social media presence this year, you’re not alone. According to a poll courtesy of Effie Worldwide and Mashable, 70 percent of marketers plan to increase their social media budget by more than 10 percent.
With the marketing world shifting dramatically toward online social media, it’s no wonder that businesses like Bank of America, Colgate-Palmolive and Mini USA are looking to amp up their Facebook and Twitter presence. In fact, the primary marketing goal for most businesses was to increase the number of their Facebook “likes.”
So if your business needs a marketing facelift, we have a suggestion for you: get social. You’ll join the ranks of social-media elite like Old Spice, Pepsi, Starbucks and Ford. But then, you’ve probably never heard of them.