Happy Birthday to Your iPhone

Happy Birthday to Your iPhone

Reading Time: 2 minutes

It’s hard to believe that it’s been only five short years since Apple entered the mobile phone market with the release of the iPhone.  I remember the very first time I saw one. I kept poking it and shaking it like a Neanderthal. Five years later, with 200 million of them sold and over 30 … Continued

The Evolution of Your Social Media Strategy

The Evolution of Your Social Media Strategy

Reading Time: 3 minutes

Phase One: Planning So you’re ready to jump into the world of endless opportunity that is social media. Awesome. But where to begin? One mistake many businesses make when planning their social media strategy is – well – not planning it at all. In fact, many companies are in such a hurry to establish their … Continued

What is the Value of Social Media?

What is the Value of Social Media?

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In the world of social media, determining it’s value may seem to be an impossible task. So how should you value your social media efforts? Social media, leads, and sales. Social media is the ideal place to generate leads, and since leads turn into sales, it is important to know where those sales started. Here are … Continued

Coming Out: Admitting That You Don’t Know Twitter

Coming Out: Admitting That You Don’t Know Twitter

Reading Time: 2 minutes

Everyone around you is using it, understanding it, and enjoying it. They giggle and say words like hashtag and tweet and all you hear is blah blah blah. So you look at the tweet and all you see is @someone#ImSoConfused#WhatIsThisEvenFor. It’s Twitter this, and Twitter that and you have no idea what everyone is talking … Continued

6 Rules for Implementing Your Social Media Strategy

6 Rules for Implementing Your Social Media Strategy

Reading Time: 3 minutes

Have you ever said, “Man, if I could only get some good attention or publicity, I could definitely sell my product?” If you have, you’re not alone. Truth be told, the hardest part about selling can be earning the attention of that prospective customer. That attention may not lead to instant conversion, but establishing an … Continued

Social Fail – Why Don’t They Like Me?

Social Fail – Why Don’t They Like Me?

Reading Time: 3 minutes

Reasons Your Social Strategy isn’t Working Remember when you were little and ran in, tears streaming, to your mother and sobbed, “Mommy! Why don’t they like me?” Your mom might have looked at you with loving eyes and told you were too smart, too beautiful, or too mature for those kids. Your mom was probably … Continued

Avoiding the Facebook Fail

Avoiding the Facebook Fail

Reading Time: 3 minutes

You have a Facebook business page! Congratulations, you’ve joined the ranks of – well, everyone. Getting your mug on the king of social media websites is a big step, but optimizing Facebook for ultimate success and exposure takes a little more strategy than logging in. Make sure that your social media efforts don’t become an … Continued

Watch Your Language!

Watch Your Language!

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Don’t worry; we’re not about to give you a Mel Gibson-esque spiel of profanity and insults; the language we’re most offended by these days is plain old English – or rather social media’s interpretation of such. In a day when content is delivered in the blink of an eye (or the rap of the keyboard), … Continued

Google+ vs. Facebook

Google+ vs. Facebook

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It may have seemed like a David and Goliath story at first, but with the current growth and popularity of Google+, Facebook may just have a competitor in its own weight class. In fact, a Mashable blog a few weeks back asserted that Google+’s brand pages were—dare we say it?—”better” than its Facebook counterpart. That’s … Continued

Power to Heal?

Power to Heal?

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Although you may see a good share of funny jokes, crazy rants, and sweet little nothings on Facebook and Twitter, this week may highlight social media’s ability to not just connect people – but also help them deal with grief and tragedy. Remembered, never forgotten. With the tenth anniversary of the September 11 attacks on … Continued

Child’s Play?

Child’s Play?

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For those of you who don’t have parents and grandparents on Facebook or Twitter (lucky you), you may not have heard the news: social media isn’t just for the kids anymore. And we’re not the only ones saying it. The Wall Street Journal reported this week that total social media usage among Americans was up … Continued

Not So Stormy Market

Not So Stormy Market

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As the East Coast regroups from the after-effects of last week’s hurricane, one thing is certain – a storm may close down businesses, stop public transport, and evacuate entire cities, but it sure doesn’t slow down social media. Hurricane Irene, in fact, seemed to prove just how socially in-touch we really are. Warnings and updates … Continued