Practice Makes Perfect

Practice Makes Perfect

Reading Time: < 1 minute

Good news– the several hours you think you are wasting a day on Facebook and Twitter may actually be paying off. This article states that time spent on social media can help prepare us to be more collaborative in the workplace. The nature of social media is based on information sharing & real-time updates, both important … Continued

How NOT To Run Your Social Media Strategy

How NOT To Run Your Social Media Strategy

Reading Time: < 1 minute

By now you know you need to implement social media as part of your marketing plan. Maybe you are ahead of the game and have already started blogging, Tweeting, and talking to your Facebook fans. But before you settle into your social media routine, make sure you aren’t wasting your time by making one of these … Continued

Saving Face on Facebook

Saving Face on Facebook

Reading Time: < 1 minute

If you haven’t Googled yourself, you better get to it. You might be surprised at what you find. Your online footprint through the use of Facebook and Twitter might be less than awesome, at least according to a potential employer. If your pictures and status updates aren’t exactly screaming “CEO material,” you may want to … Continued

No Longer Flying Solo

No Longer Flying Solo

Reading Time: < 1 minute

What’s the first thing you want after an hour-long security line, delayed flight and broken baggage carrousel? Unless you possess a special kind of masochism, the answer probably wouldn’t be to follow your airline on Twitter. Social Media to Improve Travel? But that’s the brilliance of travel companies now using social media to keep their customers … Continued

Social Media Success Saturday: Starbucks

Social Media Success Saturday: Starbucks

Reading Time: 2 minutes

Starbucks: Over 925,000 followers on twitter, 7,881,000 fans on Facebook. They’re doing something right! But what is it? Starbucks on Twitter – Starbucks engages with customers on Twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public. Starbucks on Facebook – Starbucks uploads content … Continued

World Cup Players Banned from Social Media!

World Cup Players Banned from Social Media!

Reading Time: 2 minutes

With all the buzz going around about the 2010 World Cup, we just thought we’d give everyone an interesting update we all found at mashable.com. During this year’s FIFA World Cup games in South Africa, players on several competing teams will be unable to tweet, poke, buzz, check-in, like or in any other way make … Continued

Political Campaigns and Social Media

Political Campaigns and Social Media

Reading Time: < 1 minute

Everybody is using Social Media nowadays. You, me, our grandparents, the dog down the street, lab-rats, the works! Now even politicians are starting to use it! Here are a couple of reasons why Politicians have opened up their minds to Social Media outlets: Provides transparency and credibility Highly targeted and inexpensive ads Politicians can let the people … Continued

Facebook Fans Spend More Money

Facebook Fans Spend More Money

Reading Time: < 1 minute

A social media marketing company called Syncapse surveyed 4,000 people who have “Liked” the top 20 brands that have pages on Facebook and figured out exactly how valuable those “fans” are. They did what? The study (“The Value of a Facebook Fan: An Empirical Review”) estimates that someone who has Liked a brand will spend … Continued

“Like” Button Makes a Difference!

“Like” Button Makes a Difference!

Reading Time: < 1 minute

TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post. Facebook unveiled the “Like” feature at its F8 Developer Conference in late April. Readers can click the “Like” button on an article to share it with … Continued

Don’t Take Social Media for Granted!

Don’t Take Social Media for Granted!

Reading Time: < 1 minute

Social Media, Social Media, Social Media! That seems to be the only thing people like us like to talk about these days… well can you blame us? It’s just so cool! The possibilities are numerous! The benefits are endless! Handle with care! Now we’ve talked a lot in the past about the benefits and the … Continued

Success Saturdays: Wendy’s

Success Saturdays: Wendy’s

Reading Time: < 1 minute

Wendy’s has been doing an amazing job with their social media campaigns this summer, revolving mainly around their deliciously famous “Frosty.” Here is a short article about their “Frosty Summer Social Tour” which just recently ended. A new campaign that has just begun on their Facebook account is the “Treat it Forward With Frosty” campaign, where … Continued

25.4 Billion Reasons to use YouTube

25.4 Billion Reasons to use YouTube

Reading Time: < 1 minute

In the month of August 2009 there were 25.4 billion videos viewed online in the U.S. alone. That’s a 78% increase from December 2008’s minuscule 14.3 billion. Click here to see more about how online videos are playing a huge role in social media. Online videos, could be your new best friend!