President Goodluck Jonathan

President Goodluck Jonathan

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From Socialtimes.com: Exhibiting poise, insight and respect, Nigerian President Goodluck Jonathan has risen to the top of the list of politicians using social media effectively. Jonathan set up a Facebook account a little over a month ago and has posted at least once a day since. However, it is not simply the number of posts that makes … Continued

Yelp me!

Yelp me!

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User Incentives. As if the guru-review site wasn’t sticky enough with its bazillion testimonials of restaurants, spas, even car repair shops and window washers – now they might be implementing a daily deal to boot. Move over Groupon and Living Social, both sites that offer a daily coupon for purchase that can save buyers a … Continued

Monitoring vs. Measurement

Monitoring vs. Measurement

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Monitoring and measuring the results of Social Media are two of the keys to success in this field. The hard part is, of course, finding the right tools to use, since there are literally dozens of options. The best tools should monitor and measure your brand on social media. These two terms are often used interchangeably, but … Continued

Help Employees Talk About Your Brand Online

Help Employees Talk About Your Brand Online

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Employees can be an excellent way to promote your brand online. Even if you are a small business with only 5 to 10 employees, each of those employees probably has a Facebook account with several hundred friends. Great place to get the ball rolling, but it might not be so ideal if your employees aren’t … Continued

Another Side of Customer Loyalty

Another Side of Customer Loyalty

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CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support check-ins for users of the iPhone application. Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based … Continued

Pizza + Social Media = Profit (with cheese)

Pizza + Social Media = Profit (with cheese)

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Yes, sometimes it’s just too difficult to pick up the phone. Or so it would seem to Domino’s Pizza UK, who now report that online orders make up 32.7 percent of their business. After all, if you can buy a new car or find a date for Saturday night online, why couldn’t you order a … Continued

Secure Your Facebook Page

Secure Your Facebook Page

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Want to keep your Facebook account safe from hackers? A little-known feature on Facebook will help you stay on top of your Facebook account and everyone who’s accessing it. The feature provides you with notifications every time a person accesses it from a new computer. You can receive both email and SMS notifications about the … Continued

6 Social Media Tips from Brazil

6 Social Media Tips from Brazil

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Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or … Continued

Traditional Media Embracing Social Media

Traditional Media Embracing Social Media

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Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or … Continued

Top 50 Brands on Facebook

Top 50 Brands on Facebook

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Ignitesocialmedia.com provides some interesting statistics on different brands and how they have been doing on building and maintaining their fan bases. Some of the leaders are obvious, but others might be a little surprising. A Few Top Brands #1 YouTube – 5,726,379 fans, valued at $18,746,100 #5 Dr. Pepper – 1,827,828 fans, value: $12,875,074 #6 … Continued

Tools for (Facebook) Fools

Tools for (Facebook) Fools

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We need to take a minute to deliver a general statement that you’re probably not shocked to hear: You. Should. Be. On. Facebook. Yeah, yeah, you’ve heard it here before. Social media brings customers; customers bring dollars; dollars bring success. Obviously, we advocate that your business takes the plunge and get on the Facebook wagon. But with Facebook also … Continued

Facebook in the U.K.

Facebook in the U.K.

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In case you missed it. Yesterday the Prime Minister’s office posted a video of a conversation between Mark Zuckerberg and the David Cameron, the new U.K. prime minister, discussing a new initiative to engage citizens for ideas on reducing the country’s deficit. While it’s interesting to see the country engage its citizens I can only … Continued