Social Media Leads

Social Media Leads

Reading Time: < 1 minute

An article from Radian6 One of the key benefits of monitoring the social media activity surrounding your brand, competitors, and industry is that, when done right, you can identify potential customers and foster relationships with them to turn them into actual, long-term customers. If the process of lead generation and nurturing through social media monitoring … Continued

Online Advertising

Online Advertising

Reading Time: < 1 minute

Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the from the first half of 2009 and 13.9% from the second quarter of 2009. In … Continued

Checking Your Sources

Checking Your Sources

Reading Time: < 1 minute

Enter a choir or preacher metaphor here, but we’re not done spreading the good word (well, if not the good word, then at least some good words). Fence-sitters take note: there are now, even more, reasons to outsource the social media needs of your small business. We went to the experts (or at least someone who got … Continued

Business (to Facebook) to Business

Business (to Facebook) to Business

Reading Time: < 1 minute

If you’ve put off creating a Facebook page or tweeting your random thoughts just because you’re a business-to-business company, rest assured you’re only hurting yourself (yes, we realize that sounded like a line from a 12-step program pamphlet). Get Social! Mashable this week has an eye-opener for you B2Bs out there – or rather 13 … Continued

Think Outside the Box

Think Outside the Box

Reading Time: 2 minutes

The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover will be yourself. – Alan Alda Article from Radian6.com Every business strives to be creative, and original. It … Continued

Ready, Aim – Ban!

Ready, Aim – Ban!

Reading Time: < 1 minute

We’d like to think we live in a world of cheerful glee – a globe of cotton candy and rainbows, where smiles come standard and happy greetings season the air like garlic salt at the Olive Garden. But Sesame Street is full and we already know what happened in Oz. Thus, we’re destined to live … Continued

Report Card

Report Card

Reading Time: < 1 minute

They say ignorance is bliss, and while you might have seconded that opinion about your 11th-grade trigonometry class, you probably want to stay on top of the effectiveness of your Facebook advertising. Responder Demographics Report. Well, All Facebook this week provided one way to boost your ad performance: creating a responder demographics report. This is easy … Continued

Make Fans on Facebook!

Make Fans on Facebook!

Reading Time: < 1 minute

Unlike personal Facebook accounts, your business page might not get fans and views just because you put a new bikini shot as your default profile pic – well, we hope not anyhow. In fact, Mashable shared this week the biggest motivators that drive customers to your social media page (and bikinis weren’t one of them). Give … Continued

Build a Social Media Community

Build a Social Media Community

Reading Time: < 1 minute

One of the big goals in Social Media is to develop and foster an amazing community of individuals. A community will bring interaction, friendship, and devoted fans… oh yeah, and profits. This week AriWriter.com gave a list of 5 ways to create and foster community on your Social Media networks. For starters… Get your setup … Continued

Your Inner Social Media Potential

Your Inner Social Media Potential

Reading Time: < 1 minute

We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand against poor business practices, and brands … Continued

Guide Us to the Social Light

Guide Us to the Social Light

Reading Time: < 1 minute

Still struggling with your business’s social media plan? Well, like your first-grade teacher might have said, maybe all you need is a little structure to get you started. Or so are the thoughts of Social Media Examiner this week, who has lent us several ideas on creating social media guidelines for your company. What can … Continued

Weekly ReTWEET

Weekly ReTWEET

Reading Time: < 1 minute

Headlines, who knew? We’ve got a newsflash for you, Walter Cronkite: headlines are important. And no, we’re not talking about those that grace the cover of the New York Times or US Weekly. We’re talking about your headlines, their content, and their retweeting potential. You? Retweeted? It might sound challenging (unless you’re a canary), but the fact … Continued