Taking It Offline

Taking It Offline

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You’ve got your business set up on Facebook, your blog is online and up-to-date, and you’re even tweeting regularly. How then, can you improve your business’s social media presence? We hate to say it, but it’s time to get offline (but wait until you’re done reading this blog). While social media is the wave of the future, most people … Continued

Black Friday Check-Ins

Black Friday Check-Ins

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A tiny percentage of the population uses location-based checkin tools like Foursquare; and in all likelihood, these digital citizens aremore likely to be shopping online than in stores during the holiday season. So numbers gathered by Trendrr and AdAge represent a tiny sliver of what in-store numbers might have actually been. The number-one store by Foursquare checkins was Target, … Continued

What’s New in Marketing?

What’s New in Marketing?

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This report was made by the folks at Mashable.com Small businesses are predicted to maintain steady marketing budgets next year, including spending on websites, direct mail, e-mail marketing, social media and print advertising, according to a recent survey by Zoomerang and GrowBiz Media. Here are some of the major results: According to the survey, 54% of respondents indicated … Continued

Education and Social Media

Education and Social Media

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Don Knezek, the CEO of the International Society for Technology in Education, compares education without technology to the medical profession without technology. “If in 1970 you had knee surgery, you got a huge scar,” he says. “Now, if you have knee surgery you have two little dots.” Out-of-the-box teaching Technology is helping teachers to expand … Continued

Death and Facebook

Death and Facebook

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This is an article from Mashable.com Let’s face it: the idea of social networks as a natural extension of your daily life is being ingrained in us with every day that goes by. And with this cultural change, the subject of death and what happens to your online persona can only become more relevant for … Continued

Disney Goes Gowalla

Disney Goes Gowalla

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An article from Mashable.com. Disney has decided to partner with location service Gowalla — rather than Facebook or Foursquare — for an immersive location-based campaign to help people explore its flagship Disneyworld and Disneyland parks. The Gowalla/Disney partnership focuses around custom Passport pages that not only show off Disney-branded stamps (Gowalla’s version of Badges), but also … Continued

5… 4… 3… 2… Social Presence!

5… 4… 3… 2… Social Presence!

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You might have noticed the trend when going to your favorite restaurant, the bakery, the gym, probably even your dentist: everyone is on Facebook, Twitter, Yelp, Groupon… you get the idea. So if you’re ready to join the ranks of the eternally social, listen up. Social Media Today has given us the 411 (or maybe the … Continued

Let’s Make a Deal

Let’s Make a Deal

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Recently some game changing news hit the social street when Facebook announced “Deals,” which finally explains why Facebook’s “Places” function unrolled earlier this year. Places felt like a Foursquare knockoff that Facebook incorporated just because they felt the need to not only be ubiquitous on the web but in the physical world, too. The functionality … Continued

The State of Brands on Facebook

The State of Brands on Facebook

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Facebook is a giant in the world of marketing, both now and in the foreseeable future. To give you some perspective, here are some business Facebook statistics, current up to Mach 2017 unless otherwise noted: Facebook Profile and Page Statistics Facebook has almost 2 billion users (1.87 billion as of January 2017) and every second, … Continued

Veterans Day

Veterans Day

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Today is November 11th, which of course means it is Veterans Day. Social Media is reaching out for our Veterans to help them know that they are amazing individuals who helped our country become what it is today. New generations of veterans are being commemorated, as well as all the Veterans of past conflicts. Here … Continued

One Trillion Ads

One Trillion Ads

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During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year. Facebook also now has a huge … Continued

VIDEO: Social Media is Part of the Program

VIDEO: Social Media is Part of the Program

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Many cruise along the paved roads of Social Networks without giving much thought to their development or enhancement within our social ecosystem. They are fun, entertaining, and for the most part – very easy to figure out. Riddle Me This What if we analyze our historical growth in communication or the evolution of us as … Continued