Pic This

Pic This

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Have you considered blogging but have no words? Well, they say a picture is worth a thousand, and with the ease of digital photography, photo blogs are gaining speed in the world of social media. That is especially true if your business has something to say – we mean display. Has your bakery perfected the … Continued

Deal-Yo!

Deal-Yo!

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Move over Groupon; there’s a new dog in town. Actually, it’s an old dog that’s learned a promising new trick. That’s right; Facebook introduced local deals, debuting in five cities including San Diego and Atlanta. Bowling for 75 percent off? Wine tasting for 50 percent off? The deals we’ve grown accustomed to with Yelp, Groupon, … Continued

Social Moms

Social Moms

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In case you haven’t seen the over-crowded flower-shop windows or the glossy ads at the department store fragrance counter, you may not have heard; Mother’s Day is this Sunday. No, we’re not here to remind you to pick up the phone or stamp that envelope (although you should). We’re here to remind you of one … Continued

And the Winner is…. Small Business?

And the Winner is…. Small Business?

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Sure, you think social media is useful, but like many small business owners, you may be thinking, “yeah, it works for Doritos and Toyota, but what will social media do for me?” Well, if that’s the case, we’ve got great news coming your way. A 2011 Social Media Marketing Industry Report this week showed that … Continued

Planning Socially

Planning Socially

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If you’re looking to increase your social media presence this year, you’re not alone. According to a poll courtesy of Effie Worldwide and Mashable, 70 percent of marketers plan to increase their social media budget by more than 10 percent. The Goal? With the marketing world shifting dramatically toward online social media, it’s no wonder … Continued

A Presidential Launch

A Presidential Launch

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In case you’re wondering how to launch a presidential campaign in 2011, we may have the answer. Channeling Barack Obama’s affection for social media marketing, Mitt Romney has thrown his hat in the ring – via social media. Social Media exposure. Gone are the days of press releases and CNN interviews. These days, the best … Continued

Trending Locally

Trending Locally

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Leave it to the good people at Twitter to make social media a bit more, well, social. Last year Twitter introduced Local Trends, a tool that enabled users to see exactly what was popular in their geographic location. Twitter Expansion. Twitter has recently expanded the trends feature to 70 more locations, allowing tweeters to view … Continued

Inquiring Minds

Inquiring Minds

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You’ve heard that curiosity killed the cat, but that same curiosity might get you some action on Facebook (as long as your fans aren’t felines, that is). That’s because Facebook has launched a new version of Facebook Questions, a tool that will not only satiate the perpetually curious, but might just help boost your business. … Continued

MTV Goes Social

MTV Goes Social

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The Oscars are over and the buzz around the hit movie Social Media have hushed (a little). But if you can’t get enough of Mark Zuckerberg and the social geniuses behind the world’s most popular social network, MTV has got your back. The popular music and pop-culture network aired “Diary of Facebook,” a documentary that … Continued

Book Smart on Digital Marketing

Book Smart on Digital Marketing

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You know that social media is here to stay when business gurus begin publishing books on the subject. And we’re stoked this week to pick up Larry Weber’s fourth book Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. What can we say – he’s a man after our own heart. Larry Weber Larry Weber … Continued

Do or Die!

Do or Die!

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Listen, we’re not trying to be dramatic here, but your business is at risk. Okay, that was a bit dramatic. But according to Fox Business this week, resisting the urge to utilize social media in your company can be as good as death wish for your business. As you’re probably realizing about now, this whole … Continued

The War is On!

The War is On!

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If you’ve been pondering how to best market your business, you may have wondered, do I use email advertising or hop on the social media wagon? Well, you’re not alone. In fact, according to Business Insider, there are 59,300 Google results for the exact phrase, “email vs. social media.” And while, in our opinion, the … Continued