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May We Suggest…

Originally posted: March 2, 2011 by Kenny Eliason. Leave a comment
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Facebook Roadmap LogoSure, you’ve got your business on Facebook; you’re making your daily updates, promoting your products and announcing your progress. That’s all fine and well but won’t get you too far if you’ve got no fans.

Now, we’re not suggesting you’re the smelly kid in the classroom who plays alone at recess, but building Facebook fans is an art – one that takes strategy. And if you haven’t gotten on to the “Suggest This” feature, you’re missing the proverbial boat (i.e. a boatload of fans).

Now don’t get reckless.

While you may be tempted to blast your personal friend list with a suggestion to like your page, that plan just might backfire. Facebook users – even your friends – may be more selective in the pages they “like” (though we’re sure your mother will accept).

Instead, try embedding a widget on your web page, which will become the “like” button, linking the site to Facebook. This way you can target current and prospective customers who have already shown interest in your business. To make this especially successful, offer a promotional discount or prize drawing for those who become Facebook fans.

Then, get proactive. Use your business email database to invite fans. Since they’re already your customers, they’re more likely to show an interest in what your business is doing.

Once you’ve got some fans, take advantage of Facebook’s features. Allow your fans to tag photos (i.e. get some photos up there to begin with!), embed videos onto your page, and integrate the Facebook comment feature onto your company’s website.

We’re confident that even that smelly kid can make friends.

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Published: March 2, 2011
Updated: January 29, 2019
Headline: May We Suggest…
Image: Facebook Roadmap Logo Height: 180 Width: 180

Publisher: NeONBRAND
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 6 years now, often being the first to recognize the hottest trends coming to the market.In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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