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Las Vegas Social Media Strategy: 4 Tips to Revamp Your Twitter Plan

Originally posted: April 18, 2013 by Kenny Eliason. Leave a comment
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Las Vegas Social Media - Twitter

If you’re not sure if your business’s current Las Vegas Social Media plan is working out, you’re not alone. Many businesses get comfortable on one social media platform and ignore the others. So let’s focus a bit on Twitter. Twitter is one of those platforms that can take a while to master, but should be an integral part of your Las Vegas SEO and social media strategy.

Sure, you make sure to tweet on a regular basis, and likely even have a coordinating Foursquare and Facebook page to back it up. But are your tweets really getting you anywhere?

Four tips to shift your Twitter feed into a higher gear.

Stick around: We know those scheduled tweets are a life saver for busy small businesses. But Twitter is all about conversation, so your biggest faux pas comes in the form of starting a conversation and then disappearing. Take special note of when your tweets are scheduled to drop, then be sure to be around to converse with, well, anyone who’s talking! We recommend checking back every 30 to 60 minutes to respond to conversation participants.

Hash it up: The most socially savvy businesses really take advantage of each social platform. For Twitter, this means using relevant hashtags and building “customized” hashtag databases for your business. For example, if you’re selling an energy drink, create a specific hashtag that invites customer participation like “#beenergetic.” You and your customers could use this hashtag when referring to activities and sports.

Don’t be one-sided: Nobody likes a narcissist. Your Twitter feed should be about more than just your business. Think about your customers and what matters to them. Then, tweet about it! Of course it’s good to talk about your business, but make sure that when you do, you’re involving your customers and not merely bragging or soliciting business.

Don’t measure by the bottom line: You may feel like your social presence isn’t generating any hard leads or producing extra revenue. Social strategies tend to be difficult to measure because they are not about the bottom line. Social marketing is all about generating brand awareness and engaging with your customers and potential customers. Sure, there’s a lot of room to market in there too, but be patient with your social strategy – it’s not all about the dollar.

Got a sure-fire Twitter tip that works for your business? Share it below!

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Published: April 18, 2013
Updated: December 10, 2019
Headline: Las Vegas Social Media Strategy: 4 Tips to Revamp Your Twitter Plan
Image: Las Vegas Social Media - Twitter Height: 534 Width: 950

Publisher: NeONBRAND
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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