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Facebook: Not Just For the Kiddies

Originally posted: February 21, 2013 by Kenny Eliason. Leave a comment
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Facebook tips for any businessAre you shirking your business’s Facebook duties based on the excuse that the social media demographic is just too young? Well, that might have been the case a few years ago, but not so in our socially-accepted social world.

In fact, moms and dads are joining Facebook in throngs. Why? Well, to check up on their kids of course! Studies show that more than half of adults with kids join Facebook in order to spy on their spawn. Clever? Pathetic? Crazy?

Who cares! What this means is that you – more than ever – have a diversified demographic to market to. In fact, 43 percent of parents check their kids’ Facebook profiles every day, meaning that you now have a captive audience on a daily basis.

In fact, the growth of the over-45 demographic active on Facebook has skyrocketed in the past few years, making Facebook advertising a lucrative option for many businesses. But when you’re advertising to the more – err – mature crowd,

Take a few pointers from us:

  1. Be clear and concise: You know as well as we do; the older crowd is inherently more skeptical than their college-aged counterparts. So when you’re marketing on social media platforms like Facebook, be clear in your offers and don’t employ trickery or bait-and-switch methodology.
  2. Offer “expert” content: The more mature the user, the less impressed he or she will be with content so generic it could have been sold by Western Family. Post content from reputable and expert sources to help your business gain credibility.
  3. Don’t patronize: You may be targeting an older demographic – but don’t let them know that. No one wants to feel old. Tailor your messaging to their age range but keep the subject of “age” at bay entirely.
  4. Use age-appropriate photos and videos: We’re not saying you should become an AARP ad, but when you take photos or create videos, be sure you’re representing this demographic.

Got any tips for targeting Facebook’s over-45 crowd? Tell us below!

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Published: February 21, 2013
Updated: June 19, 2019
Headline: Facebook: Not Just For the Kiddies
Image: Facebook tips for any business Height: 235 Width: 300

Image: Facebook Not Just for the Kiddies Height: 235 Width: 300

Publisher: NeONBRAND
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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