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Child’s Play?

Originally posted: September 12, 2011 by Kenny Eliason. Leave a comment
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Old People Embarrassed by the ComputerFor those of you who don’t have parents and grandparents on Facebook or Twitter (lucky you), you may not have heard the news: social media isn’t just for the kids anymore.

And we’re not the only ones saying it. The Wall Street Journal reported this week that total social media usage among Americans was up to 65 percent. And what’s more, most of recent growth has been with the over-30 crowd. In fact, one in three senior citizens is now utilizing social-networking sites. This opens up even more opportunity to reach potential customers and audiences.

Target Audience Expansion.

So what’s that got to do with your business? Well, in case you thought your audience wasn’t using social media, think again; old or young, everyone is doing it. And if you are not, you (and your business) are missing some serious marketing opportunities.   But really grandma, do we have to be friends everywhere?

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Published: September 12, 2011
Updated: October 14, 2019
Headline: Child’s Play?
Image: Old People Embarrassed by the Computer Height: 159 Width: 240

Publisher: NeONBRAND
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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