Like Lay’s Potato Chips or Tiger Woods would attest: just one is never enough. Well, that adage may also pertain to your Facebook page, if that noun is decidedly singular.While you deserve props for keeping your brand alive on Facebook, Forbes pointed out why that page ought to multiply – and create an entire family of pages, giving you as much social traction as possible. Luckily, Facebook give you plenty of options, so if you’re still living the single-page life, try creating a few of these:
Official page for the brand – this should contain general info and generic information- Official pages for each product – yep, that bag of chips or sweet new surfboard needs its own page- Segment-related pages – it’s time to represent! Build pages for the various age groups, sexes, or locations of your customers- Brand representative pages – whether you use real names of aliases, your fans want to be in touch with the company’s bigwigs. – Groups – take advantage of Facebook’s newest addition by forming groups around topics relevant to your products or customers- Places – any of your company’s physical locations should have a virtual address, too. Facebook’s place pages make this easy-peesy.