Search Engine Optimization Delivers Customers
Think about the phone book: While you may still get one delivered every year, few people use them nowadays. Instead, we use Google — and find what we are looking for instantly.
We type words into our phones and computers, and Google gives us the best results based on those words. Getting your website to show up above others what we refer to as SEO.
Google determines what pages to show by using it's algorithm. This algorithm takes in many factors like how your website is coded, what content is on it, and what other websites link to it from elsewhere on the web.
The process of Search Engine Optimization involves going through the website and making sure that Google finds what it is looking for in each of these areas. If you do it right, you are rewarded with traffic and exposure – without having to buy ads.
SEO, when properly done, will gain exposure on search engines like Google, Bing and Yahoo. To raise a website's search rankings, some of the main activities we do are: on-page optimization, link building, article submissions, and social media.
SEO is always changing. As Google attempts to get smarter with it's algorithm, best practices also change a bit. If Google finds out that people use techniques that attempt to trick them, then they will change their algorithm. So, in order to be good at SEO, you have to know which of these practices are recommended and which to steer clear of.
We still use some of the tried-and-true methods that have worked in the past, but we are mindful of what not to do as well. We are always researching and testing what works best, so that you can benefit with your site.
SEO Keywords Matter
One of the most important aspects about Search Engine Optimization is understanding keywords. What words do people use to search for what you offer? What is their level of knowledge about your subject? What sites are already ranking in the space you want to be in? How realistic is it for you to compete with them? These are all questions that we will ask and go over with you when going over your SEO strategy.
We use a set of specialized tools to do all this keyword research for you, then report back with the info. This helps us to come up with a plan and identify which terms can give you the biggest bang for your buck. Research and knowledge is how we help you stand out from your competition.
Measurable results through a consistent effort
Getting traffic is crucial to your website's success, because you can only convert a portion of your traffic into a paying customer. Having a website that ranks organically will deliver a constant source of traffic you don't have to pay for.
SEO is an ongoing effort. By working on your site every week, we’ll build your content and optimize your site from the bottom up. This effort will pay huge dividends for your company in the long term. Once your site is on the first page of Google, you can start to optimize your site for conversion – so that the largest amount of people who visit become customers.
Here are just some of the specific activities we’ll perform for your company on a regular basis:
- Keyword Analysis
- Competitive Analysis
- Optimize inlinks
- Content Enhancement
- Code Cleanup and Enhancement
- Off Page Link Building
- Clean up HTML and Meta tags
- Keyword tag optimization
- Content creation & optimization of existing pages based on keywords
- Optimize Internal HTML structure
- Image tag Optimization
- HTML anchor tag optimization
- Remove Duplicate Page Content
- Manage Page Redirects
- SSL installation
Las Vegas SEO Agency
Las Vegas SEO Expert Kenny Eliason has a true passion about helping people in this city. After taking on the Las Vegas SEO meetup as lead organizer, he realized how many people need help with their efforts. By inviting people to our office each month, we stay current on the best SEO tactics and learn a lot ourselves. Teaching classes and is how we stay sharp. We are experts at helping Las Vegas businesses succeed with their search engine efforts. We are the premier Las Vegas SEO Company.