If it’s been awhile since you’ve assessed your local search engine marketing tactics, it may be time for a spring – er, fall – cleaning! You don’t have to be an experienced business owner to know that there’s a lot of competition out there – no matter what industry you’re in. Employing smart, innovative local search engine marketing tactics can help you stand out in the crowd – and in front of your local audience.
Improve Your Local Search Engine Marketing Practices Today
Manage Your Online Reputation
These days, it’s common practice for your potential customers to do some online research before choosing a business to patronize. That means you need to know what’s being said about you online. Be sure to constantly manage online review sites, like Yelp and TripAdvisor, and try to immediately remedy any customer complaints. Also make sure that all of your business contact information is correct on any local online directories.
Publish Relevant Content
When it comes to smart search engine marketing, content is king. To localize your search engine optimization, be sure to produce content with a community focus or local feel. For instance, if you’re a Las Vegas party planner, make sure that your content relates to your area of expertise as well as your location. A possible blog topic then would be: “10 Best-Value Wedding Venues in Las Vegas.”
Monitor Your Competition
When it comes to local search engine marketing, you want to stay ahead of your competition. This means knowing just how your competition is performing on an SEM level. Monitor mentions of your biggest competitors in social spaces and find out who is linking to their site. You can use these sources as a base for your own link-building strategy, and make a strategic, concerted effort to compete in the same social spaces.
Ready to win the local search engine marketing game? Give us a call today.